Connect with us

Marketing

Our Modern Digital Landscape: The Importance Of Video Marketing

Over the past decade or so, the digital landscape has experienced some seismic shifts and reverberations due to the rise of smart technology and streamlined Internet capabilities. As a result, the current cultural zeitgeist has been phasing out clunky desktop computers in favour of smartphones, tablets, and ultra-thin laptops, which has directly affected the nature of content marketing and online advertising in this day and age.

In today’s streamlined digital environment, video marketing is one of the most accessible and valuable forms of advertising, as it provides consumers with the relevancy and cutting-edge visuals that they have come to expect from twenty-first century media content. For profit-chasing companies, on the other hand, video marketing allows firms from even the most nuanced industries to stay up-to-date with regard to trends, fads, and the ever-changing consumer landscape.

Our Modern Digital Landscape: The Importance Of Video Marketing

This brief article will detail the importance of video productions within any type of marketing scheme or advertising initiative, so feel free to use this exposé as an introductory guide to the world of modern video marketing.

Video Marketing Is the Future

Everyone wishes they could go back in time to invest in lucrative emerging markets and soon-to-be globalised technologies, but sadly, time travel only exists in Hollywood, so your only alternative is to proactively try to forecast the next big thing. Fortunately, you don’t have to be a Silicon Valley tech guru such as Elon Musk or Tim Cook to get a feel for the future of digital advertising; just take a look at some of the following eye-popping video marketing statistics:

  • Experts anticipate that video marketing will stake its claim on more than 80% of all Internet traffic by the year 2019.
  • Including relevant videos within emailmarketing can increase click-through frequency by up to 300%.
  • Embedding germane videos into home pages and high-traffic portals can increase customer conversion rates by more than 75%.
  • Sixout of every ten people prefer online video platforms to live television subscription services.
  • YouTube’s mobile revenue has doubled year-over-year.
  • Almost 60% of corporate decision-makers prefer watching a video to reading an article or editorial.

Taking the Internet by Storm

As you might imagine by now, if you fail to employ effective video marketing within your advertising initiatives, you are missing out on a lot of potential customer interactions. Thus, if you’d like to promote your brand, augment your SEO capabilities, and give your company a chance to “go viral,” you should establish a relationship with a reputable video production company as soon as possible.

These companies essentially represent a one-stop-shop for all of your video marketing needs, as they can facilitate the following tasks with top-notch quality:

  • Video Creation: Regardless of your specific industry or niche, the in-house marketing experts will work with you to create an assortment of cutting-edge videos to help propel your online presence to the next level. The videos often range from 30 seconds to five minutes in length, depending on your personal preferences and target market, and youwill also have access to extensive footage libraries for future use.
  • Campaign Management: Beyond writing the script, recording the video, and professionally editing the final product, these marketing experts can also facilitate a digital marketing campaign and set up management provisions to help you track results and quantify effects.
  • Online Makeover: From royalty-free music options for your videos to extensive photography solutions for your homepage and social media accounts, these video production firms can give your online image a complete makeover, which is a huge boon for budget-conscious business owners that wish to work with one company instead of multiple marketing organisations.

Establishing a unique, personal connection with thousands of potential clients just got a whole lot easier!

Continue Reading

Recent Posts

IMG_7357 (1) IMG_7357 (1)
Education3 days ago

Best Designing Resources Every Kids Book Illustrator Should Read

As business owners in the world of information technology, our wishes always revolve around getting more and more customers to...

close-up-golden-justice-scale-courtroom_23-2147876801 close-up-golden-justice-scale-courtroom_23-2147876801
Law3 days ago

What to expect from a Criminal Defense Lawyer?

As a member of the close-knit circle of an alleged crime or who is a sentenced criminal looking for an...

Firewood in Sydney Firewood in Sydney
General3 days ago

5 Types of High-quality Firewood in Sydney to Buy for Clean Burning

Homeowners who use firewood to keep their place warm during winters know that different types of wood burn differently. From...

Xamarin-Developers-1 Xamarin-Developers-1
Tech3 days ago

Benefits of Xamarin Mobile App Development

Cross-platform apps are the major game changer of the present industry since there is no need to work on multiple...

3d-low-poly-abstract-background-with-connecting-lines-dots_1048-10499 3d-low-poly-abstract-background-with-connecting-lines-dots_1048-10499
Tech4 days ago

10 Benefits of Guest Blogging for Online Business

If you own an online business, then you need to add guest blogging to your digital marketing mix. Guest blogging...

best places to visit best places to visit
Travel4 days ago

10 Best Cities You Need To Visit In Texas

You might have heard a lot of people say that “Everything is bigger in Texas“. Well, there is no doubt...

Home Improvement5 days ago

7 Most Attractive Bookshelves to Adorn Your Home Decor

Whether you’re an avid reader or a design enthusiast, there is nothing you would love more than a stylish and...

barbie barbie
General6 days ago

Let’s not sit Idle and Paint Something New!

We have already listened countless times that “don’t sit idle” and “try to utilize your time productively.” But did we...

Thailand Thailand
General6 days ago

Get the Best things for Thai Bride

Thailand is rich with beautiful girls, and the enormous piece of them wouldn’t fret dating outsiders. These are about the...

10 Largest Cities In Texas 10 Largest Cities In Texas
Travel6 days ago

10 Largest Cities In Texas By Population (2020)

Western countries are way less populated than eastern ones.  But the west is also playing a part in increasing the...

images (3) images (3)
Lifestyle7 days ago

The Greatest Night Clubs in Las Vegas for Bottle Service

Las Vegas is loaded with the dance club and picking one can be a significant undertaking for somebody who is...

medic-563423_1920 medic-563423_1920
Health2 weeks ago

Why is Investing in Healthcare is the Best Option for Medical Professionals?

Healthcare industry is considered as one of India’s largest sectors, both regarding employment and revenue generation. It is expected to...

Vial Box Vial Box
Tech2 weeks ago

The need and use of the Vial Box

There are a lot of healthcare professionals and caregivers that have to assist the living facilities and there are a...

We are currently living in the golden age of nesting. Especially as part of the millennial generation, we gravitate towards nesting - ever-changing and thrifting quite often. We are currently living in the golden age of nesting. Especially as part of the millennial generation, we gravitate towards nesting - ever-changing and thrifting quite often.
General2 weeks ago

How To Buy an Abstract Rug Online and Avoid the Mistakes Involved

We are currently living in the golden age of nesting. Especially as part of the millennial generation, we gravitate towards...

Disabled Disabled
Entertainment2 weeks ago

Begin Your Love Story With Disabled Dating

We want you to know – you aren’t DISABLED, you are just differently-abled because the only disability in life is...

Categories

Archives

Trending