Connect with us

Marketing

Our Modern Digital Landscape: The Importance Of Video Marketing

Over the past decade or so, the digital landscape has experienced some seismic shifts and reverberations due to the rise of smart technology and streamlined Internet capabilities. As a result, the current cultural zeitgeist has been phasing out clunky desktop computers in favour of smartphones, tablets, and ultra-thin laptops, which has directly affected the nature of content marketing and online advertising in this day and age.

In today’s streamlined digital environment, video marketing is one of the most accessible and valuable forms of advertising, as it provides consumers with the relevancy and cutting-edge visuals that they have come to expect from twenty-first century media content. For profit-chasing companies, on the other hand, video marketing allows firms from even the most nuanced industries to stay up-to-date with regard to trends, fads, and the ever-changing consumer landscape.

Our Modern Digital Landscape: The Importance Of Video Marketing

This brief article will detail the importance of video productions within any type of marketing scheme or advertising initiative, so feel free to use this exposé as an introductory guide to the world of modern video marketing.

Video Marketing Is the Future

Everyone wishes they could go back in time to invest in lucrative emerging markets and soon-to-be globalised technologies, but sadly, time travel only exists in Hollywood, so your only alternative is to proactively try to forecast the next big thing. Fortunately, you don’t have to be a Silicon Valley tech guru such as Elon Musk or Tim Cook to get a feel for the future of digital advertising; just take a look at some of the following eye-popping video marketing statistics:

  • Experts anticipate that video marketing will stake its claim on more than 80% of all Internet traffic by the year 2019.
  • Including relevant videos within emailmarketing can increase click-through frequency by up to 300%.
  • Embedding germane videos into home pages and high-traffic portals can increase customer conversion rates by more than 75%.
  • Sixout of every ten people prefer online video platforms to live television subscription services.
  • YouTube’s mobile revenue has doubled year-over-year.
  • Almost 60% of corporate decision-makers prefer watching a video to reading an article or editorial.

Taking the Internet by Storm

As you might imagine by now, if you fail to employ effective video marketing within your advertising initiatives, you are missing out on a lot of potential customer interactions. Thus, if you’d like to promote your brand, augment your SEO capabilities, and give your company a chance to “go viral,” you should establish a relationship with a reputable video production company as soon as possible.

These companies essentially represent a one-stop-shop for all of your video marketing needs, as they can facilitate the following tasks with top-notch quality:

  • Video Creation: Regardless of your specific industry or niche, the in-house marketing experts will work with you to create an assortment of cutting-edge videos to help propel your online presence to the next level. The videos often range from 30 seconds to five minutes in length, depending on your personal preferences and target market, and youwill also have access to extensive footage libraries for future use.
  • Campaign Management: Beyond writing the script, recording the video, and professionally editing the final product, these marketing experts can also facilitate a digital marketing campaign and set up management provisions to help you track results and quantify effects.
  • Online Makeover: From royalty-free music options for your videos to extensive photography solutions for your homepage and social media accounts, these video production firms can give your online image a complete makeover, which is a huge boon for budget-conscious business owners that wish to work with one company instead of multiple marketing organisations.

Establishing a unique, personal connection with thousands of potential clients just got a whole lot easier!

Continue Reading

Recent Posts

SEO6 days ago

The Importance of Local SEO for Small Businesses

There are many different types of businesses and all of them will require online marketing however, with a small business,...

General1 week ago

Understanding The Unsung Heroes: Cool Rooms And The Importance Of Regular Repairs

Everybody loves a breath of fresh air when entering a superstore! But have you ever wondered who’s working backstage to...

Home Improvement4 months ago

How To Add More Value To Your Home

If you have some spare cash in the bank, it is likely you would like to spend it on your...

Lifestyle4 months ago

What is a Deep Plane Facelift

Cosmetic surgery is a choice that needs a lot of research and when it comes to thinking about a facelift...

Entrepreneur4 months ago

Unveiling the Demand for Digital Marketing Courses: A Comprehensive Analysis

In recent years, the realm of marketing has undergone a seismic shift propelled by the digital revolution. As businesses increasingly...

Home Improvement4 months ago

What Does an Effective Wardrobe Spring Clean Entail?

Spring is upon us which means one thing and one thing only. It is time for the annual purge of...

Business6 months ago

Your Basic Guide To Creating A Unique Investment Blog

Starting your own blog is great and once you get the ball rolling, it can be a good passive income...

Business6 months ago

3 Low-Risk Ways To Get Your New Business Started

Once you’ve got an initial business idea and believe that it will be a success, there are some basic things...

Lifestyle6 months ago

Conquering the Co-free Zone: Tips for Thriving as a Remote Worker

Adjusting to an office environment can come with its downfalls in the sense that it might be a shock to...

General7 months ago

3 Ways To Take Control Of Your Finances Starting Now

If your finances have taken over and are bringing stress to your life, we understand just how overwhelming it can...

Travel9 months ago

Best Places To Visit In The North Of England

If you live in England, you will know there are many different places to visit for the weekend. There are...

General9 months ago

Green Home Improvement Ideas

In a world where environmental concerns are growing, the concept of “green” has gone beyond a trendy catchphrase and is...

Lifestyle9 months ago

How to Host an Unforgettable House-Warming!

The time has finally come. You have moved into your dream pad, and are officially adulting in your very own...

Autos9 months ago

A Guide to Parking Lot Striping

The journey to a well-striped parking lot begins with the right paint. In this brief guide, we’ll unravel the mystery...

Business12 months ago

Business Tips For Protecting Your Finances During A Recession

In 2023, taking the necessary steps to protect your finances for your business is now more important than ever. The...

Categories

Archives

Trending