Most eCommerce merchants and developers agree that within the last decade, Magento software remains a leading solution for creating and managing a seamless eCommerce business.
Their solution has simply gotten better with time and more robust features were unveiled with the latest release in November.
So, how can you integrate the new features on Magento 2.3.0 to improve an eCommerce website?
This article will briefly examine these new tools and how to implement them.
However, before we dive further, it’s crucial for every Magento e-commerce developer to understand the syntax of installing Magento the right way to enhance the performance of the platform.
The loading speed of your pages will affect the conversion rate and engagement on the Magento store as well as the overall business success in the long run.
Now, you got that, let’s begin by listing the outstanding new features for each category of Magento users and how they can help develop e-commerce platforms and optimize a store’s performance.
- Progressive Web App (PWA) Studio
- GraphQL API
- Declarative Schema
- Improved Indexing Performance
- Asynchronous and Bulk Web APIs
- Multi-Source Inventory (MSI)
- Page Builder
- New Security Tools
Progress Web Apps (PWA) Studio – We are in the era of smartphones! With about 90% of the world’s population expected to own a smartphone in 2019, there is no better way to boost conversion rate and engagement than with Progressive Web Apps (PWA).
PWAs are web applications that can run on any browser. They are designed to be reliable, fast, and engaging.
While PWAs are not websites or mobile apps, you can install on them on the home screen of your smartphone which you can access like a standard app. So with a great PWA studio packed in the Magento 2.3.0, e-commerce developers can improve conversion rate and user engagement on clients store.
GraphQL API – GraphQL is a flexible frontend API that serves as an alternative to REST and SOAP web APIs. It allows Magento developers to structure the data they need, and the server responds by returning only the requested data. The API is integrated into the Magento API network, and developers can use it to query special data elements from APIs.
Declarative Schema – This is another nice improvement, and it helps to simplify the upgrade and installation procedures. In the past, Magento e-commerce development used PHP to write database scripts for every new version of Magento released.
However, with a declarative schema now in place, all you need do is to “declare the final desired state of the database, and the system will adjust to it automatically.”
Although Magento explained on its page that implementing Declarative Schema is not compulsory, I’d still fancy it will potentially make it easier to upgrade to 2.3.1 when it launches.
Improved indexing performance – Magento uses indexing for data transformation to enhance the performance of the frontend of your store. Whenever you change data such as products, prices, categories, etc., Magento must reindex to make the changes visible on your storefront.
So with an enhanced indexing performance, you can enjoy more than 60% time reduction during indexation, all thanks to the sharding and parallel processing of indexers.
Asynchronous & Bulk Web APIs – These web APIs provide more control over API calls while enhancing the overall performance. You can use both the asynchronous and bulk web APIs in sync with migrated queues on the Magento Open Source.
Multi-source Inventory (MSI) – The multi-source inventory tool allows you to manage inventory sources across different physical locations right from the admin area on Magento.
This is extremely useful for brands, especially merchants dealing with greater inventory on multiple sources such as stores, distribution centers, warehouses, etc.
They will be able to assign and track products and the quantities for each location, which enhances the efficiency of inventory management.
Merchants will also be to control and streamline inventory operations as well as integrate third-party inventory systems. Even if you have just one inventory source, they will also benefit from the accurate quantity count and high-performing checkouts of the MSI.
Say goodbye to HTML and CSS for Magento content management or using bulky extensions. With the new Page Builder which is available for Magento Commerce, you can create pages and customize the appearance of your store with a few clicks with running to your e-commerce developer every time. All thanks to the powerful drag and drop interface of the Page Builder.
Page Builder also supports different types of content such as videos, images, and banners. Its preview option gives non-technical customers full control of content management.
The tool works well with previous Magento functions like widgets and media gallery, so it becomes easier to add such features to your pages. Furthermore, you will also be able to schedule the publishing time of your content using the staging and preview option.
While the Page Builder tool is currently only available for Early Adopters, the company said it would be available for all Magento Commerce users in the Magento 2.3.1 update.
Two new security tools were introduced with the latest upgrade.
- Two Factor Authentications (2FA) – The Magento 2.3 comes with an extra security layer to prevent any unauthorized entry into the admin panel. With a built-in Two Factor Authentication, you can also say goodbye to those admin security extensions you were using on Magento 2. This update supports three authentication methods which are: Google authenticator, Authy, and Duo Security.
- Google reCAPTCHA Tool -: Aside from the addition of the Two Factor Authentication, the Magento 2.3 also comes with a robust Google reCAPTCHA tool built on different pages on the Magento platform. Places you will find the reCAPTCHA include the registration page, login pages for both admin and user, contact form, and password recovery page.
The Magento 2.3.0 is a game-changer considering the scalable improvements and extra security features. The upgrade offers new possibilities for Magento e-commerce developers and brands. I believe it equips developers with sophisticated tools to develop e-commerce stores that will take customer experience to the next level.
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