Connect with us


Engage Your Audience

Engage Your Audience

Are you having trouble getting your message out there, trying to build business and brand awareness at the same time? If so, you need to think long and hard about engaging with your audience, this can be achieved to an extent if you have a website by, for instance, writing regular and different blog articles that relate clearly to your products and services.

You may also consider writing, as a real authority, about your own industry, the one that you know best and operate in on a daily basis. In this way, relevant, engaging, educational  and fun content can add real value for your potential and existing customers and thus your brand.

In this way, all of this effort will improve your perceived brand awareness, by boosting the websites visibility in the search engines and thus facilitating new customers finding your online presence.

You must always look to let your customers  get more involved by providing them with what they want, a regular newsletter or new product release details can go a million miles toward winning them over to you.

Engage Your Audience

Get Social!

 If you want to be perceived as being really up to date and trendy, maybe a little edgier than the rest, then you must have a presence on the social networks to augment your website.

There are many Social networks to consider from Facebook for its in depth information to the real time snippets available on Twitter and all the rest in between. Linkedin is great for business connections, Vine for snappy videos, Tumblr for photo sharing and so it goes on, seemingly relentlessly in todays always online 24/7 world.

Do something different, something outstanding and something truly original and you will gain kudos on the social networks for it.

Make sure that you engage with and build relationships with your audience through regular status updates or tweets . This all adds a nice personal touch, it shows that you care, communication is a two way street, between you and your customers, look after your followers, help them to grow to know you and you them.

Finally, have you considered competitions and promotions, look at them as loss-leaders to drive your business forwards. Some social networks have rules in place to control marketing techniques. You should adhere to these rules so that you are not identified negatively by the site owners.

Spread the Word

 Talk and listen to your customers, show that you care. Trust is hard to gain and all too easily lost. Charity events such as dinners or live auctions will not only raise valuable funds for those who need it most, they will help to develop your local and online profile, facilitating networking with local and online luminaries.

Finally, consider donating funds towards worthwhile good causes; look after your community online and offline wherever you can.

Petite Handbags, Bulky T-shirts or Twee Pens?

Gifts given away promoting your brand often leave a truly lasting impression with your customers, or potential customers. It could be just a free bag full of goodies or a fresh, new branded and logoed tshirt. It may be an umbrella or pen that they have acquired on a rainy day! Whatever it is they now ‘proudly’ own it and will therefore remember it. You are reinforcing your message to your target audience all the way down the line, this is what you want.

You must think about marketing tactics such as personalised clothing. For instance,  consider firms printing t-shirts in bulk as tshirts are, and have always been, fantastic brand promoters. Look at items such as baseball caps, event specific umbrellas and all of the many clothing and other give-aways that can be personalised with your logo and brand.

These marketing techniques will all allow you to promote the companies brand, by proudly showing the company logo off to all and sundry, that pride will surely start to wear off on others in the know. Get physical and get noticed!

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published.

Recent Posts

Business2 days ago

Why Is Quantity Surveying Essential in Construction Industry

Quantity surveying is an essential part of the Australian construction industry. It is the process of calculating and estimating the...

Home Improvement4 days ago

How to Maintain Upholstered Furniture

No matter if you have pets or kids, maintaining your upholstered furniture is quite a challenge. Even though vacuuming it...

Business1 week ago

How Do I Find a Good Developer?

Finding a good bubble developer to help build your app or digital product can seem challenging. How can you choose...

Home Improvement2 weeks ago

When is a right time for home repairs?

Summer is a popular time for a renovation around the globe. While it is true that bright days and warm...

Top Alteryx Competitors Top Alteryx Competitors
Tech3 weeks ago

Top 15 Alteryx Competitors

The world has seen a tremendous rise in startups and new incorporations in the business world. Companies have great potential...

Lifestyle1 month ago

Latest Wedding Trends for 2023

If you’re planning on getting married this year, chances are you’re probably overwhelmed and confused when it comes to wedding...

Lifestyle1 month ago

Tips To Make The Most Of Your City Break In London!

London is one of the best cities in the world, known for its quintessentially British culture, great nightlife, fantastic museums...

General1 month ago

The Ultimate Guide To Packing For A Trip To London

London is one of the best cities in the world, known for it’s rich history, quintessentially British culture, the best...

Tech2 months ago

Top 15 Web Development IDEs

The web development field has seen sustainable growth throughout the years. As technology is advancing, so is the web development...

devops devops
Tech2 months ago

12 Key DevOps Programming Languages to Still Popular in 2022

“DevOps is not a goal, but a never-ending process of continual improvement.” – Jez Humble Delivering the finest of services...

Entertainment2 months ago

Festival Fashion Style Tips For 2022

Summer is well and truly here and with that comes the festival season! From the biggest stars performing on stage...

Green & Energy2 months ago

4 Tips For Making Your Wardrobe More Sustainable

Everyone is trying to make more of an effort to make their wardrobe more sustainable, but often are unsure where...

General3 months ago

7 tips on how to organize a budget-friendly move

If you are planning a move any time soon, you might be worried about all the expenses that wait for...

Metal Roof Colors Metal Roof Colors
Home Improvement3 months ago

Metal Roof Colors: How to Select the Best Color for a New Roof

Choosing the right type of material for your roof is enough of a hassle already that the question of choosing...

Health3 months ago

Simple Ways To Feel More Confident At The Gym

If you are new to the gym, or you haven’t been in a while, sometimes you might not feel completely...