Connect with us


Creating Designs That Help Your Brand Stands Out

Creating Designs That Help Your Brand Stands Out

The 5Ps of marketing such as the product, price, place, promotion, and people are the basic five elements that make or break your fortune in the business. Having said that, we mean, those five elements essentially work as catalysts for your success in the business. In other words, despite all other elements working fine for your business, your business will fail in the absence of the right kind of promotional mix. A promotion is a paid communication that summarily lets people know about you and your offers in the market. Here, market means both online and offline market. But, you are not alone there. That’s where companies like Bodi Design come to your rescue by creating out of box communication coupled with innovative graphic designs bespoke to your need.

Creating Designs That Help Your Brand Stands Out

All those put together indicates that the challenge here is to create something that helps your brand carve out a niche in the market and achieves a high brand salience. To do this effectively, your design partner, for instance, must have a thorough knowledge of the following.

  • Target group (TG):To begin here with the right mindset, it is important to mention that your product/service doesn’t appeal everyone in the market. Having said that, we mean, your product/service caters to a set of people who palpably feel that your product/service is the best that their money can buy in the market. In other words, your design partner like Bodi Design must be able to identify your TG accurately before jumping into the creative work.
  • TG’s language:A design has three basic elements namely image, logo, and the punchline that briefly describes the product/service. It means there would by default be some written message almost in every design. In other words, unless your design partner understands the language of your TG, it will fail to create a communication that will attract your TG.
  • TG’s tastes and preferences:Like five fingers of your hand, people have different tastes and preferences. That’s how you see multiple products/services that broadly cater to a segment such as the youth. If your product is for the youth, the campaign design and communication must be youth-centric and your design partner must know that in advance.
  • Where do they live:Choice of the medium to reach your TG is equally important. It means running your campaign on just any medium such as the electronics or outdoor will not serve your purpose here. Hence, your design partner must pick up a media or a combination of a few media such as the digital, magazines, newspapers, TV talk shows, and billboards, for instance, that will maximise your TG’s reach and attention.
  • Emotional intelligence:Your design partner should be able to create a magic using graphic designs and words, for instance, that will talk more about you befitting the TG’s coveted purpose. In other words, your design partner must be able to establish an emotional connection between your brand and TG.

Likewise, there are many things that you have to be careful about while choosing a graphic designing agency like Bodi Design. After all, it’s your ingenuity that will help you choose the best agency here.

Continue Reading

Recent Posts

Business3 weeks ago

Your Basic Guide To Creating A Unique Investment Blog

Starting your own blog is great and once you get the ball rolling, it can be a good passive income...

Business3 weeks ago

3 Low-Risk Ways To Get Your New Business Started

Once you’ve got an initial business idea and believe that it will be a success, there are some basic things...

Lifestyle4 weeks ago

Conquering the Co-free Zone: Tips for Thriving as a Remote Worker

Adjusting to an office environment can come with its downfalls in the sense that it might be a shock to...

General2 months ago

3 Ways To Take Control Of Your Finances Starting Now

If your finances have taken over and are bringing stress to your life, we understand just how overwhelming it can...

Travel4 months ago

Best Places To Visit In The North Of England

If you live in England, you will know there are many different places to visit for the weekend. There are...

General4 months ago

Green Home Improvement Ideas

In a world where environmental concerns are growing, the concept of “green” has gone beyond a trendy catchphrase and is...

Lifestyle4 months ago

How to Host an Unforgettable House-Warming!

The time has finally come. You have moved into your dream pad, and are officially adulting in your very own...

Autos4 months ago

A Guide to Parking Lot Striping

The journey to a well-striped parking lot begins with the right paint. In this brief guide, we’ll unravel the mystery...

Business7 months ago

Business Tips For Protecting Your Finances During A Recession

In 2023, taking the necessary steps to protect your finances for your business is now more important than ever. The...

Lifestyle8 months ago

Tips For Cleaning Your Trainers

If you’re into your trainers and streetwear, you’re likely to be very conscious of keeping them looking their best! So,...

Marketing8 months ago

Branding Trends For Start-Ups in 2023

Branding is incredibly important as it impacts how your business reaches and connects with its target market. If you’re branding...

Business8 months ago

Avoiding the Wrong Kind of Growth

Growth is vital for any business – some models, like tech start-ups, are built around periods of dramatic, explosive growth...

Business8 months ago

How To Become A Property Developer

There are several reasons why an individual will want to become a property developer. One of the main reasons for...

Tech11 months ago

What Is The Difference Between Cyber Attacks and Cyber Threats?

If you own a business that uses the cloud to manage workloads, you have probably heard of the terms cyberattack...

Marketing11 months ago

3 Types of Marketing Every Small Construction Business Should Do

Construction is a very saturated sector, whether you’re a large or small construction company, so marketing should be at the...