Connect with us

SEO

Content Marketing In 2013

If a marketing format involves any type of media creation or sharing, we call it Content marketing.
A couple of years ago many companies did not see having a blog as necessary and quite a few even thought it slightly unprofessional.
Content Marketing
However in 2013 it is the complete opposite. If your company does not have a Facebook, Twitter or Google+ account, then you are falling behind.
These days a blog is a must have regardless to what your brand is – implementing the basics is not enough anymore.
There are many ways you can get your brand out there with content marketing and some of the ways are relatively inexpensive, if not free – Social Media for example.
Social Media has become a lot more accessible and easier to use over the years and with most social networks it is free to have an account.
Between 2011 and 2012 the numbers of people using social networks increased by 13% in give or take six months.
Social Media plays a large role in content marketing strategies and is a valuable instrument for content distribution.
Nowadays video has become a great deal cheaper to produce without compromising quality so why not pick it up – no matter what you brand is you can post a video about it.
Try using YouTube here, over the years it has become a way for business to post any tidbits or behind the scenes videos.
This helps you connect on a personal level with your clients and bring in traffic to your site.
Another trend most companies dabble in is Collaboration.
No matter what business you are in each and every member in your organisation has a role and specific qualities that are needed in order for operations to run smoothly.
Each member is a content strategy resource waiting to be utilised. In 2013 there will most likely be a boost in cross-departmental collaboration.
A trend that is more brands specific would have to be Gamification.
Many are still under the impression that games are for kids, but this is no longer the case.
In fact content marketers are now using gamification to generate sticky content that customers want to engage with.
People are becoming tired of internet marketing so this is a great way to keep their interest while still getting your brand out there.
Something else to try out is Community-Driven Content.
In 2013 we will be seeing many content marketers listening and taking hints from customers. This is brought on by the rise in demand for interactive and continuously evolving content strategy.
Thanks to Social media we can have real-time conversations, access to all types of media,
and can check up on article and forum discussions or comments making it easier to find out what questions need answering.
On last thing to keep in mind this year with content marketing – almost all companies have their own unique competitive edge, do you?
Use your competitive advantage and do the things that your rival companies cannot. Find a content strategy that works well for you and execute it.
Lyn Arbuckle works for Jobvine Johannesburg as an online copywriter.

Continue Reading

Recent Posts

Business2 days ago

From Startup to Global Force: The Meteoric Rise of Digigiri Enterprises

In the bustling digital landscape of 2021, a new star was born: Digigiri Enterprises. Founded in December of that year,...

General2 weeks ago

Invigorating Your Wheels: Mastering The Art Of Car Painting Techniques

Have you ever marvelled at the glossy, vibrant colours glossing over cars as they zip past you on a sunny...

Home Improvement3 weeks ago

The Ultimate Guide: Preparing For Packers And Movers

Moving homes is a significant event in everyone’s life that can evoke a myriad of emotions. Excitement, optimism, sadness, and...

Science3 weeks ago

The Impact Of Polycarbonate On Eco-Friendly Production: An Exploration Of Sustainability In Design

Have you ever wondered about the role of modern materials in shifting our society toward more sustainable and ecological ways...

Law2 months ago

Understanding the Eligibility Criteria for Indefinite Leave to Remain

A migrant to the UK has the right to make a permanent move to the country without any immigration restrictions...

Home Improvement3 months ago

Mastering The Maintenance: Breaking Down The Basics Of Your Ducted Heating And Cooling System

Welcome, fellow home enthusiasts! Ever find yourself lost in the labyrinth of your ducted heating and cooling system? Have you...

Business4 months ago

The Invisible Hands: Unveiling How Food Distributors Influence the Quality of Our Foods

Ever found yourself wondering why the tomatoes in your salad taste particularly fresh or why your preferred brand of coffee...

Marketing4 months ago

Webflow CMS: A Comprehensive Guide

Webflow is a powerful tool that allows you to create and manage dynamic websites without needing to code. It’s a...

Business4 months ago

The Three Most Important Benefits You Should Offer To Your Employees

Offering your employees a range of benefits on top of regular salary increases will really help to show that you...

Business4 months ago

Business Tips For Protecting Your Finances During A Recession

In 2024, taking the necessary steps to protect your finances for your business is now more important than ever. The...

Green & Energy5 months ago

Air Conditioning Installation: What You Need to Know

When it comes to getting an air conditioning unit installed, can significantly improve your comfort and home environment, especially during...

Marketing5 months ago

Marketing Tips For A Gym Wear Brand

When starting a gym wear brand, there are a few things you need to do and one of them is...

General5 months ago

Social Media Marketing: What Are All The Types?

Social media marketing is a tool that is a must-have in today’s digital age. it’s very rare that businesses can...

Business5 months ago

How To Become A Property Developer

There are several reasons why an individual will want to become a property developer. One of the main reasons for...

Business6 months ago

Remote Delivery Innovations: Case Studies from Leading E-commerce Brands

People have gone through much change in the past few years when it comes to online shopping. Nowadays, when delivery...

Categories

Archives

Trending