Connect with us


Content Marketing In 2013

If a marketing format involves any type of media creation or sharing, we call it Content marketing.
A couple of years ago many companies did not see having a blog as necessary and quite a few even thought it slightly unprofessional.
Content Marketing
However in 2013 it is the complete opposite. If your company does not have a Facebook, Twitter or Google+ account, then you are falling behind.
These days a blog is a must have regardless to what your brand is – implementing the basics is not enough anymore.
There are many ways you can get your brand out there with content marketing and some of the ways are relatively inexpensive, if not free – Social Media for example.
Social Media has become a lot more accessible and easier to use over the years and with most social networks it is free to have an account.
Between 2011 and 2012 the numbers of people using social networks increased by 13% in give or take six months.
Social Media plays a large role in content marketing strategies and is a valuable instrument for content distribution.
Nowadays video has become a great deal cheaper to produce without compromising quality so why not pick it up – no matter what you brand is you can post a video about it.
Try using YouTube here, over the years it has become a way for business to post any tidbits or behind the scenes videos.
This helps you connect on a personal level with your clients and bring in traffic to your site.
Another trend most companies dabble in is Collaboration.
No matter what business you are in each and every member in your organisation has a role and specific qualities that are needed in order for operations to run smoothly.
Each member is a content strategy resource waiting to be utilised. In 2013 there will most likely be a boost in cross-departmental collaboration.
A trend that is more brands specific would have to be Gamification.
Many are still under the impression that games are for kids, but this is no longer the case.
In fact content marketers are now using gamification to generate sticky content that customers want to engage with.
People are becoming tired of internet marketing so this is a great way to keep their interest while still getting your brand out there.
Something else to try out is Community-Driven Content.
In 2013 we will be seeing many content marketers listening and taking hints from customers. This is brought on by the rise in demand for interactive and continuously evolving content strategy.
Thanks to Social media we can have real-time conversations, access to all types of media,
and can check up on article and forum discussions or comments making it easier to find out what questions need answering.
On last thing to keep in mind this year with content marketing – almost all companies have their own unique competitive edge, do you?
Use your competitive advantage and do the things that your rival companies cannot. Find a content strategy that works well for you and execute it.
Lyn Arbuckle works for Jobvine Johannesburg as an online copywriter.

Continue Reading

Recent Posts

Home Improvement2 months ago

How To Add More Value To Your Home

If you have some spare cash in the bank, it is likely you would like to spend it on your...

Lifestyle2 months ago

What is a Deep Plane Facelift

Cosmetic surgery is a choice that needs a lot of research and when it comes to thinking about a facelift...

Entrepreneur2 months ago

Unveiling the Demand for Digital Marketing Courses: A Comprehensive Analysis

In recent years, the realm of marketing has undergone a seismic shift propelled by the digital revolution. As businesses increasingly...

Home Improvement2 months ago

What Does an Effective Wardrobe Spring Clean Entail?

Spring is upon us which means one thing and one thing only. It is time for the annual purge of...

Business4 months ago

Your Basic Guide To Creating A Unique Investment Blog

Starting your own blog is great and once you get the ball rolling, it can be a good passive income...

Business4 months ago

3 Low-Risk Ways To Get Your New Business Started

Once you’ve got an initial business idea and believe that it will be a success, there are some basic things...

Lifestyle4 months ago

Conquering the Co-free Zone: Tips for Thriving as a Remote Worker

Adjusting to an office environment can come with its downfalls in the sense that it might be a shock to...

General5 months ago

3 Ways To Take Control Of Your Finances Starting Now

If your finances have taken over and are bringing stress to your life, we understand just how overwhelming it can...

Travel7 months ago

Best Places To Visit In The North Of England

If you live in England, you will know there are many different places to visit for the weekend. There are...

General7 months ago

Green Home Improvement Ideas

In a world where environmental concerns are growing, the concept of “green” has gone beyond a trendy catchphrase and is...

Lifestyle7 months ago

How to Host an Unforgettable House-Warming!

The time has finally come. You have moved into your dream pad, and are officially adulting in your very own...

Autos7 months ago

A Guide to Parking Lot Striping

The journey to a well-striped parking lot begins with the right paint. In this brief guide, we’ll unravel the mystery...

Business10 months ago

Business Tips For Protecting Your Finances During A Recession

In 2023, taking the necessary steps to protect your finances for your business is now more important than ever. The...

Lifestyle10 months ago

Tips For Cleaning Your Trainers

If you’re into your trainers and streetwear, you’re likely to be very conscious of keeping them looking their best! So,...

Marketing11 months ago

Branding Trends For Start-Ups in 2023

Branding is incredibly important as it impacts how your business reaches and connects with its target market. If you’re branding...