Business
Building a Strong Business
When you’re in the planning stages of your business, you need to make sure you’re laying the foundations for future strength and success. When you start out, it’s forgivable to have homemade aesthetic in your branding, supply chains and processes built around what you can achieve at the time and a customer service inbox staffed by whoever is available at the time. It’s almost necessary in order to push your product or service to the market – you’ve had to make pragmatic decisions about what corners you can cut to get that point, and then, when the revenue starts to flow, you can go back and fill in the problem areas.
The thing is, a lot of these pragmatic decisions are actually false economies, and overhauling your systems later is frequently more costly and disruptive than taking the time (and in some cases money) to ensure they’re set up right in the first place to serve your needs when you’re starting out and adapt to your later expansion.
Consider the customer service inbox as an example. In the early days, you probably can’t afford dedicated customer service staff, so your tight team will have to field questions and complaints when they have time.
This can cause a problem if you don’t set a policy and some common language for responses. For one thing, having an inconsistent policy can cost you customers and loyalty: if one person has a good experience and recommends a friend who goes on to have a bad experience, you could lose both customers and any further people they would go on to spread the word to!
Instead, as part of your planning, set a clear customer service policy: decide if you’re going to be a generous brand, refunding outside statutory requirements and going the extra mile to solve problems, or if you’ll stick to the letter of the law and not deviate. One approach isn’t inherently better: the most important thing is consistency.
Take the time to write a few form emails or macros for common responses. Having these to refer to won’t just save time for people when they’re dealing with the most common questions customers run into, they’re a good guide if the responder happens to be a member of your team who isn’t so strong at customer service. Seeing the language of the approved responses gives them an idea of what is and isn’t acceptable and stops a customer having an experience that’s wildly out of true with what they’ve come to expect.
As your customer base grows and your revenue does too, you can staff a full CS department, safe in the knowledge you’ve laid the foundations that will support it from day one.
You may like
Recent Posts
How to Combine Traditional and Modern Furniture With Style
Are you in love with both traditional and modern furniture styles? Do you feel like you can’t decide between those...
How to Organize Your Garage
Do you have so much stuff in your garage, your car is left out in the cold? Keep reading. Your...
Tips On Preventing Accidents In The Workplace and Keep Your Employees Safe
Preventing accidents in the workplace is both the moral and ethical responsibility of every employer. Knowing that there’s a safety...
4 Surprising Ways SaaS Can Be A Game Changer For Small Business
The World Wide Web will never run out of tips and strategies on how to grow your business. These days,...
Understanding SaaS, PaaS, IaaS Prior to Selecting One For Your Business
Summary: Cloud Computing is rising at a faster pace, and it’s crucially important for organizations to move to the Cloud...
5 Tips to Avoid Federal Tax Penalty For Taxpayers
When you are undergoing a tax issue, then it is vital to have knowledge of what are you up against...
Spy App For Android A Tool For Keeping Workplace
Dealing with routine matters has been a lot easier and stress-free thanks to modern technology. Want to order food, use...
How to Create A Backyard Zen Oasis
The lifestyle of the modern era usually depletes one’s energy by the time they get home from work. Whether or...
Mistakes You Need to Avoid When Preparing Your CV
Writing a CV can be hard. You have to somehow condense all your experience into 1 or 2 A4 pages....
Home Decor Trends For 2021: What You Can Expect
This year, the Covid pandemic has had a huge impact on many different industries and sectors and one which has...
5 Ways to Protect Your Teeth This Christmas
Christmas is just around the corner and the preparations are well underway for the festive day, even if it is...
How to Create A Referral Marketing Program In 6 Easy Steps
You may have heard of the benefits of a referral program. Besides helping you attract more traffic to your website,...
5 Important Web Design Considerations to Make For Better SEO
Ever since the birth of search engines, practices in optimising websites for better search rankings have changed considerably. Where it...
4 Reasons For Your Teeth Becoming Sensitive
Having sensitive teeth can be a common issue for many, but it can also be a sign that you have...
How To Keep Your Business Clean & Sanitised
If your business offers any kind of public-facing services, then you will likely be thinking a lot more about the...
Categories
Archives
Trending
- Tech6 years ago
Creating An e-Commerce Website
- Tech6 years ago
Design Template Guidelines For Mobile Apps
- Business5 years ago
The Key Types Of Brochure Printing Services
- Travel9 years ago
Who Else Wants Also Nfl Hat
- General6 years ago
Kobe Bryant With His Unique Nba Jerseys
- Tech7 years ago
Why Small Businesses Can't Ignore Mobile Technology
- Tech6 years ago
Climb Google Using These Checklists
- Health7 years ago
Health Supplements For Sports Activities Nutrition