Connect with us

Travel

Beyond Hotels: Why Restaurateurs Need To Establish TripAdvisor Presence

Beyond Hotels: Why Restaurateurs Need To Establish TripAdvisor Presence

When it comes to planning a vacation, many travelers turn to TripAdvisor in order to read reviews on hotels or other accommodations they may be considering. These reviews allow the travelers to make a decision as to whether or not they’re going to book their stay in a certain establishment.

Because of TripAdvisor’s popularity, many hotels have already jumped on board claiming their business page and monitoring their reviews in order to increase interest in their company. Due to this interest, some of these hotels have seen an increase in business.

What most businesses fail to realize about TripAdvisor is that it’s not only for hotels. Sure, hotel reviews may be the main reason travelers visit the site, but other businesses can also jump on board the TripAdvisor train, including yours. Restaurants should be just as interested in joining TripAdvisor as hotels, and here’s why.

TripAdvisor Can Boost your SEO.

As a business, you know that being found online and having a strong online presence is important, and search engine optimization can help you be successful with these endeavors. By claiming your business page on TripAdvisor, you are increasing the amount of content about your business on the Internet, thus improving your SEO. You are adding more detailed information about your business on a site other than your website, and you are creating valuable backlinks back to your site. Now, when a traveler searches for similar keywords, your business has a chance of appearing in multiple results instead of just one.

Beyond Hotels: Why Restaurateurs Need To Establish TripAdvisor Presence

You can Outshine the Competition.

Because most restaurants don’t think of TripAdvisor as a place to promote their business, you will have a full advantage of outshining your competition. When a traveler is using TripAdvisor for research on their upcoming getaway and they come across your page, they will be more inclined to remember your name when it comes time for their trip, especially if you’re the only restaurant being advertised on TripAdvisor in the area. Sure, there are probably plenty of other restaurants near you, but if the traveler has to change websites in order to research where to dine, it will turn them off. However, when your company is right there for them to see, you will earn more business over your competition.

You can Earn more Reservations.

TripAdvisor partners with other online sites, such as OpenTable. If you claim your business page on Open Table, you can add a “Reserve Now” button to your TripAdvisor profile, allowing web visitors to book their reservations with you straight from the TripAdvisor site. Since visitors will not have to remember the name of your restaurant when they arrive at their destination or leave TripAdvisor in order to book their visit, you will easily earn more reservations. And more reservations mean more business.

You can Reach a Wider Audience.

The biggest reason you want to establish a presence on TripAdvisor is to reach a wider audience. By now, it’s likely that customers in your area already know about your company and your existence, and they already know whether or not they like your restaurant. However, travelers don’t know the area that well, and these travelers are an untapped market for you to reach.

Did you know that 93 percent of people use online review sites to make travel decisions? And that’s not just deciding on where to stay. Travelers are constantly using online review sites like TripAdvisor to learn where to dine and what to do while on vacation, and if your restaurant can be found on this online review site, you have a better chance of earning more business than you normally do.

Featured images:
  •  Photo credit: smartphotostock.com

Meyling Lau is a partner at SEOMap.com and has lead enterprise scale SEO programs. Formerly, Mey led a variety of grassroots marketing projects for Hotels.com

Continue Reading

Recent Posts

Home Improvement2 months ago

How To Add More Value To Your Home

If you have some spare cash in the bank, it is likely you would like to spend it on your...

Lifestyle2 months ago

What is a Deep Plane Facelift

Cosmetic surgery is a choice that needs a lot of research and when it comes to thinking about a facelift...

Entrepreneur2 months ago

Unveiling the Demand for Digital Marketing Courses: A Comprehensive Analysis

In recent years, the realm of marketing has undergone a seismic shift propelled by the digital revolution. As businesses increasingly...

Home Improvement2 months ago

What Does an Effective Wardrobe Spring Clean Entail?

Spring is upon us which means one thing and one thing only. It is time for the annual purge of...

Business4 months ago

Your Basic Guide To Creating A Unique Investment Blog

Starting your own blog is great and once you get the ball rolling, it can be a good passive income...

Business4 months ago

3 Low-Risk Ways To Get Your New Business Started

Once you’ve got an initial business idea and believe that it will be a success, there are some basic things...

Lifestyle4 months ago

Conquering the Co-free Zone: Tips for Thriving as a Remote Worker

Adjusting to an office environment can come with its downfalls in the sense that it might be a shock to...

General5 months ago

3 Ways To Take Control Of Your Finances Starting Now

If your finances have taken over and are bringing stress to your life, we understand just how overwhelming it can...

Travel7 months ago

Best Places To Visit In The North Of England

If you live in England, you will know there are many different places to visit for the weekend. There are...

General7 months ago

Green Home Improvement Ideas

In a world where environmental concerns are growing, the concept of “green” has gone beyond a trendy catchphrase and is...

Lifestyle7 months ago

How to Host an Unforgettable House-Warming!

The time has finally come. You have moved into your dream pad, and are officially adulting in your very own...

Autos7 months ago

A Guide to Parking Lot Striping

The journey to a well-striped parking lot begins with the right paint. In this brief guide, we’ll unravel the mystery...

Business10 months ago

Business Tips For Protecting Your Finances During A Recession

In 2023, taking the necessary steps to protect your finances for your business is now more important than ever. The...

Lifestyle10 months ago

Tips For Cleaning Your Trainers

If you’re into your trainers and streetwear, you’re likely to be very conscious of keeping them looking their best! So,...

Marketing11 months ago

Branding Trends For Start-Ups in 2023

Branding is incredibly important as it impacts how your business reaches and connects with its target market. If you’re branding...

Categories

Archives

Trending