When it comes to planning a vacation, many travelers turn to TripAdvisor in order to read reviews on hotels or other accommodations they may be considering. These reviews allow the travelers to make a decision as to whether or not they’re going to book their stay in a certain establishment.
Because of TripAdvisor’s popularity, many hotels have already jumped on board claiming their business page and monitoring their reviews in order to increase interest in their company. Due to this interest, some of these hotels have seen an increase in business.
What most businesses fail to realize about TripAdvisor is that it’s not only for hotels. Sure, hotel reviews may be the main reason travelers visit the site, but other businesses can also jump on board the TripAdvisor train, including yours. Restaurants should be just as interested in joining TripAdvisor as hotels, and here’s why.
TripAdvisor Can Boost your SEO.
As a business, you know that being found online and having a strong online presence is important, and search engine optimization can help you be successful with these endeavors. By claiming your business page on TripAdvisor, you are increasing the amount of content about your business on the Internet, thus improving your SEO. You are adding more detailed information about your business on a site other than your website, and you are creating valuable backlinks back to your site. Now, when a traveler searches for similar keywords, your business has a chance of appearing in multiple results instead of just one.
You can Outshine the Competition.
Because most restaurants don’t think of TripAdvisor as a place to promote their business, you will have a full advantage of outshining your competition. When a traveler is using TripAdvisor for research on their upcoming getaway and they come across your page, they will be more inclined to remember your name when it comes time for their trip, especially if you’re the only restaurant being advertised on TripAdvisor in the area. Sure, there are probably plenty of other restaurants near you, but if the traveler has to change websites in order to research where to dine, it will turn them off. However, when your company is right there for them to see, you will earn more business over your competition.
You can Earn more Reservations.
TripAdvisor partners with other online sites, such as OpenTable. If you claim your business page on Open Table, you can add a “Reserve Now” button to your TripAdvisor profile, allowing web visitors to book their reservations with you straight from the TripAdvisor site. Since visitors will not have to remember the name of your restaurant when they arrive at their destination or leave TripAdvisor in order to book their visit, you will easily earn more reservations. And more reservations mean more business.
You can Reach a Wider Audience.
The biggest reason you want to establish a presence on TripAdvisor is to reach a wider audience. By now, it’s likely that customers in your area already know about your company and your existence, and they already know whether or not they like your restaurant. However, travelers don’t know the area that well, and these travelers are an untapped market for you to reach.
Did you know that 93 percent of people use online review sites to make travel decisions? And that’s not just deciding on where to stay. Travelers are constantly using online review sites like TripAdvisor to learn where to dine and what to do while on vacation, and if your restaurant can be found on this online review site, you have a better chance of earning more business than you normally do.
- Photo credit: smartphotostock.com
Meyling Lau is a partner at SEOMap.com and has lead enterprise scale SEO programs. Formerly, Mey led a variety of grassroots marketing projects for Hotels.com
Sparks and Smoke: 6 Signs Your House Needs Rewiring
If you bought an existing home, it’s likely the wiring was done a long time ago. Over the last few...
Master Mechanic: How to Learn More About Your Vehicle
Driving a vehicle on a regular basis is one thing. Understanding how it works, however, is a whole other ball...
Tips to choose packers and movers to help move your office space
Numerous moving companies in India help make your move to any city as smooth as possible. They offer quality and...
Enjoy Responsibly: The Safest Methods for Using Cannabis
As cannabis is becoming more and more legalized across the nation, people are becoming more curious about its uses. With...
Tips on finding moving companies in Toronto providing comfortable moving services
Moving to an interstate location shall be stressful, especially if you are about to relocate on your own. Hiring professional...
Choosing the Right Tail Lights for Your Car or Bike
If you need new tail lights for your car or bike, you’ll want to take several factors into consideration so...
End of lease cleaning in Melbourne – Move in and Move out easily
If you are a tenant, you are sure to be aware of the fact that you get to move into...
Tips in finding a trustworthy removalists team in Sydney
Relocating to a newly rented or leased house space can be a tedious and time-consuming process to perform on your...
4 Fashion Additions to Complete Your Outfit
A wonderful outfit can make you appear and feel like someone who can conquer the world without even breaking a...
How to Go about Selling an Old Car for Parts
Selling an old car for parts is easier than most people realize, and your junker could be worth quite a...
4 Things to Consider Before Choosing a Feed Tank for Your Manufacturing
In every day manufacturing you may find that you need a feed tank for your operation. Selecting the right feed...
How to Find a Phone that Fits your Needs
Are you looking to buy a phone that may suit your needs without poking a hole in your wallet? You...
Elegant Dinner: 4 Ways to Fancify Your Next Get-Together
Throwing a social gathering in the comfort of your own home can be a joy. If you want your upcoming...
5 Issues You May Face in the Aftermath of an Auto Accident
Being involved in a motor vehicle accident is something we all would like to avoid. However, no matter how safe...
5 Ways Guest Posting Can Help Grow Your Online Audience
Guest blogging is the process of posting your original content on someone else’s website. This might seem like a counterproductive...
- Tech4 years ago
Creating An e-Commerce Website
- Tech4 years ago
Design Template Guidelines For Mobile Apps
- Business4 years ago
The Key Types Of Brochure Printing Services
- Travel7 years ago
Who Else Wants Also Nfl Hat
- General4 years ago
Kobe Bryant With His Unique Nba Jerseys
- Tech4 years ago
Climb Google Using These Checklists
- Tech5 years ago
Why Small Businesses Can't Ignore Mobile Technology
- Health6 years ago
Health Supplements For Sports Activities Nutrition