You have a small business that you are trying to get off the ground, or take to the next level. And you know you need to do advertising. But when it comes to advertising ideas, you just do not have the budget yet to spend big bucks on print or TV or even radio ads.
You have thought about internet advertising, but you are concerned that a pay-per-click effort could cost you too much money. So what can you do?
Email newsletter advertising is an option
Have you considered email newsletter advertising as one of your advertising ideas? Hollis Thomases writes for Clickz.com calls such ad use “a top-performer,” and says that “almost every publisher who sends out email newsletters to their own subscriber base sells ad space in them in the form of banners or text and logo placements.”
There are many types of email newsletters these days. Do you get one of those “Top 10 articles of the day” emails from your local newspaper or TV station? Well, those newsletters have spots for local and national advertisers to sell their products and services.
For a fraction of the price of other advertising methods, companies can buy a banner ad, text ad, or place their logo in such a newsletter.
And not only is the cost more than reasonable, but the ROI – return on investment – good. You would only have to pay for the cost of the ads in emails that are opened, so you don’t have to worry that you are paying for ads that literally nobody is reading.
There are also ezines – emailed “magazines” or newsletters — based on a particular topic or interest.
For example, if you are a football fan of the Philadelphia Eagles, you may subscribe to an ezine devoted to following the team. And since most subscribers to the list are in the Philadelphia area, this can be a great opportunity for a local cheesesteak restaurant to run an ad that will appeal to readers of the newsletter. Such an ad could offer 20% off dinner for readers of the newsletter.
Don’t forget the “halo effect”
One of the cooler things about doing such ads, especially in a newsletter where people are fans of the email newsletter’s owner, is what is known as the “halo effect.”
If you put an ad in such a newsletter, you may get people who will try out your product because they figure since you have taken the time – and put up the money – to subscribe in the newsletter, and the newsletter owner approves of your ads – your product or service gets a thumb’s up of approval. That is something that can make you get new customers.
You can look for email newsletters on your own, or as part of your advertising ideas, you can do business with a company that serves as an email advertising platform for such newsletters. They can find places that will be best to run your ad. Click here to learn more.
License: Image author owned
Lisa Swan writes for a variety of business sites. She lives in New York City.
Why Is Quantity Surveying Essential in Construction Industry
Quantity surveying is an essential part of the Australian construction industry. It is the process of calculating and estimating the...
How to Maintain Upholstered Furniture
No matter if you have pets or kids, maintaining your upholstered furniture is quite a challenge. Even though vacuuming it...
How Do I Find a Good Bubble.io Developer?
Finding a good bubble developer to help build your app or digital product can seem challenging. How can you choose...
When is a right time for home repairs?
Summer is a popular time for a renovation around the globe. While it is true that bright days and warm...
Top 15 Alteryx Competitors
The world has seen a tremendous rise in startups and new incorporations in the business world. Companies have great potential...
Latest Wedding Trends for 2023
If you’re planning on getting married this year, chances are you’re probably overwhelmed and confused when it comes to wedding...
Tips To Make The Most Of Your City Break In London!
London is one of the best cities in the world, known for its quintessentially British culture, great nightlife, fantastic museums...
The Ultimate Guide To Packing For A Trip To London
London is one of the best cities in the world, known for it’s rich history, quintessentially British culture, the best...
Top 15 Web Development IDEs
The web development field has seen sustainable growth throughout the years. As technology is advancing, so is the web development...
12 Key DevOps Programming Languages to Still Popular in 2022
“DevOps is not a goal, but a never-ending process of continual improvement.” – Jez Humble Delivering the finest of services...
Festival Fashion Style Tips For 2022
Summer is well and truly here and with that comes the festival season! From the biggest stars performing on stage...
4 Tips For Making Your Wardrobe More Sustainable
Everyone is trying to make more of an effort to make their wardrobe more sustainable, but often are unsure where...
7 tips on how to organize a budget-friendly move
If you are planning a move any time soon, you might be worried about all the expenses that wait for...
Metal Roof Colors: How to Select the Best Color for a New Roof
Choosing the right type of material for your roof is enough of a hassle already that the question of choosing...
Simple Ways To Feel More Confident At The Gym
If you are new to the gym, or you haven’t been in a while, sometimes you might not feel completely...
Tech7 years ago
Creating An e-Commerce Website
Tech7 years ago
Design Template Guidelines For Mobile Apps
Business7 years ago
The Key Types Of Brochure Printing Services
Business3 years ago
What Is AdsSupply? A Comprehensive Review
Travel10 years ago
Who Else Wants Also Nfl Hat
General7 years ago
Kobe Bryant With His Unique Nba Jerseys
Tech8 years ago
Why Small Businesses Can't Ignore Mobile Technology
Tech7 years ago
Climb Google Using These Checklists