Connect with us


An Advertising Method That Results In Low Costs, But Great Results

You have a small business that you are trying to get off the ground, or take to the next level. And you know you need to do advertising. But when it comes to advertising ideas, you just do not have the budget yet to spend big bucks on print or TV or even radio ads.
You have thought about internet advertising, but you are concerned that a pay-per-click effort could cost you too much money. So what can you do?

Email newsletter advertising is an option

Have you considered email newsletter advertising as one of your advertising ideas? Hollis Thomases writes for calls such ad use “a top-performer,” and says that “almost every publisher who sends out email newsletters to their own subscriber base sells ad space in them in the form of banners or text and logo placements.”
There are many types of email newsletters these days. Do you get one of those “Top 10 articles of the day” emails from your local newspaper or TV station? Well, those newsletters have spots for local and national advertisers to sell their products and services.
For a fraction of the price of other advertising methods, companies can buy a banner ad, text ad, or place their logo in such a newsletter.
And not only is the cost more than reasonable, but the ROI – return on investment – good. You would only have to pay for the cost of the ads in emails that are opened, so you don’t have to worry that you are paying for ads that literally nobody is reading.
There are also ezines – emailed “magazines” or newsletters — based on a particular topic or interest.
For example, if you are a football fan of the Philadelphia Eagles, you may subscribe to an ezine devoted to following the team. And since most subscribers to the list are in the Philadelphia area, this can be a great opportunity for a local cheesesteak restaurant to run an ad that will appeal to readers of the newsletter. Such an ad could offer 20% off dinner for readers of the newsletter.

Don’t forget the “halo effect”

One of the cooler things about doing such ads, especially in a newsletter where people are fans of the email newsletter’s owner, is what is known as the “halo effect.”
If you put an ad in such a newsletter, you may get people who will try out your product because they figure since you have taken the time – and put up the money – to subscribe in the newsletter, and the newsletter owner approves of your ads – your product or service gets a thumb’s up of approval. That is something that can make you get new customers.
You can look for email newsletters on your own, or as part of your advertising ideas, you can do business with a company that serves as an email advertising platform for such newsletters. They can find places that will be best to run your ad. Click here to learn more.

Featured images:

License: Image author owned
Lisa Swan writes for a variety of business sites. She lives in New York City.

Continue Reading

Recent Posts

Home Improvement3 weeks ago

How To Add More Value To Your Home

If you have some spare cash in the bank, it is likely you would like to spend it on your...

Lifestyle4 weeks ago

What is a Deep Plane Facelift

Cosmetic surgery is a choice that needs a lot of research and when it comes to thinking about a facelift...

Entrepreneur4 weeks ago

Unveiling the Demand for Digital Marketing Courses: A Comprehensive Analysis

In recent years, the realm of marketing has undergone a seismic shift propelled by the digital revolution. As businesses increasingly...

Home Improvement1 month ago

What Does an Effective Wardrobe Spring Clean Entail?

Spring is upon us which means one thing and one thing only. It is time for the annual purge of...

Business3 months ago

Your Basic Guide To Creating A Unique Investment Blog

Starting your own blog is great and once you get the ball rolling, it can be a good passive income...

Business3 months ago

3 Low-Risk Ways To Get Your New Business Started

Once you’ve got an initial business idea and believe that it will be a success, there are some basic things...

Lifestyle3 months ago

Conquering the Co-free Zone: Tips for Thriving as a Remote Worker

Adjusting to an office environment can come with its downfalls in the sense that it might be a shock to...

General4 months ago

3 Ways To Take Control Of Your Finances Starting Now

If your finances have taken over and are bringing stress to your life, we understand just how overwhelming it can...

Travel6 months ago

Best Places To Visit In The North Of England

If you live in England, you will know there are many different places to visit for the weekend. There are...

General6 months ago

Green Home Improvement Ideas

In a world where environmental concerns are growing, the concept of “green” has gone beyond a trendy catchphrase and is...

Lifestyle6 months ago

How to Host an Unforgettable House-Warming!

The time has finally come. You have moved into your dream pad, and are officially adulting in your very own...

Autos6 months ago

A Guide to Parking Lot Striping

The journey to a well-striped parking lot begins with the right paint. In this brief guide, we’ll unravel the mystery...

Business9 months ago

Business Tips For Protecting Your Finances During A Recession

In 2023, taking the necessary steps to protect your finances for your business is now more important than ever. The...

Lifestyle9 months ago

Tips For Cleaning Your Trainers

If you’re into your trainers and streetwear, you’re likely to be very conscious of keeping them looking their best! So,...

Marketing10 months ago

Branding Trends For Start-Ups in 2023

Branding is incredibly important as it impacts how your business reaches and connects with its target market. If you’re branding...