Email: Is It the Best Mobile Ad Network?

There are a wide variety of mobile ad networks which can leave you confused. The huge number of these networks could be attributed to the rapid growth in the number of users moving to the use of mobile devices such as tablets and Smartphones and the ease associated with the use of mobile apps as well as the improved mobile browsing experience. In fact, the current advertising expenditure going to these networks is estimated to be at least $7-8 billion and it is expected to reach about $20.6 billion by 2015.

Mobile ad networks can vary a lot and it can be very difficult to know exactly where your mobile ad will appear. However, mobile ad networks utilizing email advertising tend to come out differently. In email advertising, mobile ads are seamlessly integrated into campaigns and targeted only to the devices or browsers that you want to reach. In fact, email ads have been found to be more engaging, around 5-10 times more, than other mobile ad networks. The reason behind this is simple: consumers of email content are usually signed up for the emails and they get anxious to read them.

Advantages of using Email Ad Networks

Email advertising comes with numerous advantages which outweigh by far its few disadvantages.  For starters, it is extremely cheap compared to other mobile ad networks. Companies and businesses are capable of sending out email messages to millions of customers and potential clients who have opted to receive the emails and responds to them. When compared to other advertising methods like the traditional mail service which takes days to arrive, there is a sharp contrast.

Another advantage is that emails can be made to target a specific group of clients and prospects and they do not have to bother those who are not targeted. You can select your targets based on their age, geographical location, income and many other parameters. The interactive nature of email advertising gives you the ability to initiate ad campaigns with whatever preferred sales pitch, which will be of interest the targeted demography and will manage to grab their attention and interest instantly. In fact, you could benefit from the prepackaged and custom built lists for an advertising campaign offered by most internet advertising companies.

Email: Is it the Best Mobile Ad Network?

Also, it is very easy to track email advertising especially when it comes to determining the effectiveness of the whole email marketing campaign. This dramatically increases success chances for your advertising strategy. As opposed to many of the available mobile ad networks, email networks offers flexibility in that, in the event of a faulty advertising strategy, you can quickly go back and rectify or adjust the campaign so that you can avoid any marketing disaster.

In summary, despite the disadvantages associated with email ad networks, the good outweighs the limitations. With the ability come up with personalized emails and sending them to targeted groups, you are assured of a successful advertising campaign capable of generating higher profits.

For more information on mobile ad networks, visit LiveIntent.com.