56% of American adults now own smartphones. As a result, many companies want to get on board with the smartphone and tablet craze by developing their own mobile apps. While this can be an effective way of marketing, developing an application takes time, funds and creative energy, so there must be a good reason behind the creation of a new app. If you think that your business might profit from offering its very own app, here is a checklist of 5 great reasons to make a mobile app.
- Provide Better Service:
One popular and useful reason for creating an app is to improve customer service. Specialized apps can be used to manage accounts, share information and let the customer communicate his or her needs. Many restaurants utilize apps to enhance their customers’ experiences. Some allow for ordering and paying ahead and then doing pick-up in the store. Others update their menus regularly and are able to inform potential customers in real time. Chipotle’s mobile app by Blue Rocket allows customers to avoid long lunchtime lines by ordering in advance via their Chipotle app and then skipping the normal wait time in the store.
- Engage Customers:
Similarly, apps can be used to engage customers through the delivery of mobile coupons, discount offers, sharing promotions and using GPS to notify the app user when they are near a store. Business apps can also provide informative tips and other information that is relevant to their target audience. And when people are downloading and using an app it helps to strengthen the brand and build customer relationships. Other companies create fun games, such as a surfing game for a surf and beachwear shop, to merit interaction with their customers.
- Enhance Internal Communication:
Another potential function of a good mobile app is to improve internal communication and productivity. Specialized apps can help an office share documents efficiently and deal with customer support in an organized way. With more and more employees using tablets and smartphones, a customized app can make it easy to keep up on work both in and outside of the office.
- Improve Online and In-Store Business:
After opening a mobile website, many retailers see a significant percentage of increase in purchases from their site. This is because more than half of Internet users access the Internet view a mobile device. According to digby.com, most American still make purchases in the store. However, 62% of smartphone users in stores used the store’s site or app while shopping. And retailers whose apps offered a store mode were able to gain “five times more engagement” from customers. So whether your users connect online or engage in the store, an app can be a powerful tool for driving sales.
Finally, hiring mobile app developers might be beneficial for the sole purpose of marketing. Applications which make it simple for users to share on Facebook or Twitter that they have been using a company’s app, products and services do a lot of natural marketing for the business. Applications which provide the option of logging in via other social media sites help to spread the word about your brand. Offering mobile only deals and special giveaways are great ways to attract others to download the app and start using the brand.
So if you are already considering hiring a professional to work on app design for iOS 7 or to develop an Android app that highlights your company, now you have 5 more reasons to invest in app development. Once you determine what benefits of app creation your business can take advantage of, then you will be able to identify what features and designs to pursue during the development process.
Image from www.rethinkmobileapps.com
4 Most Efficient Drainage Systems for Flat Roofs
The matter of drainage is the essential function of your roof. In fact, the very shape of a roof (a...
Google Algorithm Updates to Expect by The End Of 2021
Google’s algorithm updates tend to come with a lot of uncertainty and questions, and getting ahead of them is the...
Cozy Home Office Setup Tips For 2021
Whether you work from home or have set out a place for something you like such as crafting, studying, or...
Garden Party Ideas For Everyone
No one can make “a perfect’’ garden party, but we are all able to throw an amazing one. Of course,...
How To Find Low Competition Long Tail Keywords Using Free Tools
Keywords are the most fundamental and highest ROI activity when it comes to SEM and SEO. Having the right keywords,...
Top Tips For Healthy Family Meals On A Budget
A healthy diet is not very difficult to follow since there is a lot of information available on the Internet...
Tips For Your Morning Skincare Routine
Keeping your skin healthy can come down to numerous things. A healthy diet will be a good start in keeping...
How to Make SEO Work For You and Your Business
The world of search engine optimization has changed a lot, but certain fundamental principles like focusing on target keywords to...
How to Increase Your Vegetable Garden Yield This Year
If you are going thru the effort of planning, planting, caring, and growing your plants, you naturally want to get...
Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues
Oral Health issues can be a source of conflict and stress in families, especially in families with young children. Not...
What Type Of SEO Is Effective?
Every business knows that it takes a huge amount of time and money to maintain a website. However, no one...
4 Reasons to Replace Your Car’s Engine With Performance Parts
Performance parts are the best kind of upgrades you can make to a car. Performance cars have a higher price...
Maximum Power: Update Your Old House For Modern Electrical Needs
An outdated electrical system can wreak havoc on your energy bills and greatly increase your risk of structural damage. If...
Key Techniques To Learn On A First Aid Course
Introduction First aid training is an incredible qualification that can enable one to offer life saving assistance in an emergency....
Best Tips For Managing Your Building and Construction Projects
Building and construction projects consist of many tasks, from job-site duties to office paperwork. Juggling it all can oftentimes be...
Tech6 years ago
Creating An e-Commerce Website
Tech6 years ago
Design Template Guidelines For Mobile Apps
Business6 years ago
The Key Types Of Brochure Printing Services
Travel9 years ago
Who Else Wants Also Nfl Hat
General6 years ago
Kobe Bryant With His Unique Nba Jerseys
Tech7 years ago
Why Small Businesses Can't Ignore Mobile Technology
Tech6 years ago
Climb Google Using These Checklists
Health8 years ago
Health Supplements For Sports Activities Nutrition