Move away from the numbers listing building game toward the quality email marketing game. Quality email lists convert. Poor quality email lists may give your ego a boost but do little to grow your reputation, solidify your brand and pad your bank account.
Build your list with a targeted buyer in mind. How can you better appeal to a qualified subscriber? Altering your ad copy, asking for an honest assessment of your site and offering a quality free giveaway can all instantly improve your list’s quality.
Optimize Your Squeeze Page and Blog
Send a clear message to any web visitors as well as search engines; you’re writing for a set viewer through the strategic use of targeted keywords and key phrases. Think like the average web visitor. On visiting a website a series of keywords will either snare your attention or influence you to close out the page.
Your blog and squeeze page should include keywords your audience is searching for. Targeting your visitors ensures that subscribers who enter their name and email address into your opt in forms are interested in what you’re offering. Building an interested subscriber base helps you to create a quality email list.
Visit your website as your ideal viewer. Visualize how the average visitor would respond to your ad copy or in-depth content. Do certain keywords jump out at you? How can you better use keywords to draw in interested, qualified subscribers?
Avoid going heavy on content which stresses the free nature of your content or giveaway. Stay away from hyped up advertising or imagery. Quality, discerning, successful subscribers are drawn to serious value, creative presentations and keywords which appeal to their needs.
Ask friends, family and honest professionals to offer a genuine assessment of your squeeze page and blog. Friends and family – many of whom may have little savvy in your niche – and pros offer you dueling viewpoints to help you cover all bases.
Newbie users can spot mistakes that seasoned pros miss and experts can spot newbie or even veteran mistakes that you’re missing.
Bump Up the Quality of Your Free Offering
Offer a high quality, valuable free giveaway to attract hungry buyers to your list. Tire kickers generally gravitate toward weak or value-less freebie giveaways. Successful list subscribers want something more for them to volunteer their name and contact information.
Quality attracts quality. Build relationships with niche professionals by over delivering through your free giveaway. Publish comprehensive eBooks, helpful podcasts and insightful videos to use for list bait. Buying subscribers who have the means to purchase your product or service are attracted to marketers who over deliver persistently.
Download free products from industry leaders. Note how top shelf professionals pay strict attention to details. The titles, imagery and content offered up are compelling, intriguing and consistent with a product that could command a healthy asking price.
Quality list builders give away their best stuff for free then follow up by offering their best stuff at a reasonable price through their email marketing campaign.
Visit the US Data Corporation careers and employment website if you’re interested in furthering your career with a respected marketing company.
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