Top Marketing Strategies For 2013

The web is that the nice equalizer in this it offers tiny businesses promoting opportunities on par with their larger competitors. It will still value cash to plug on-line although and, if you are not careful, the overall prices will entirely blow your budget.

The good news is that variety of cheap tiny business promoting ways will assist you win your goal—and some ar even free. we have a tendency to surveyed tiny business house owners to seek out the highest ten ways for promoting your business on a shoestring.

Small Business promoting Tips you’ll be able to Afford

1. Post videos On-line

“The main promoting downside for any business currently is obtaining found, and on-line video is that the answer,” says male monarch Poor, United Nations agency owns the middle for tiny Business and is that the author of Power promoting for tiny Business: however you’ll be able to boost sales with affordable video.

“Video has been shown to maneuver AN existing website to the primary page of a Google search inside half-hour of adding it, and move it into one in all the highest 2 positions inside daily, says Poor.

He adds that video conjointly helps your business even when prospective customers notice it on-line. “A study found that customers United Nations agency see a video on your website ar 172 p.c additional doubtless to shop for your product or service.”, states Charlos Barbossa.

Poor says {you will|you’ll|you’ll be able to} build the video yourself otherwise you can rent knowledgeable to form one for $500 or less in most markets and concerning $350 in NYC. “Nothing delivers identical bang for the buck.”

2. Post Case Studies on your Website

“One cheap follow we have a tendency to use is to form case studies of our happy, fortunate shoppers,” says David Render, chief in operation officer at AccountMate computer code, atiny low computer code company.

“We conduct a brief phone interview with the client, and so fill out a uniform guide, that we have a tendency to then post to our web site,” aforementioned Render. “It would work for a business of any size, ANd if you’ve got an in-house person with writing ability, it doesn’t value something.”

Render says case studies haven’t got to be in depth, however they are doing have to be compelled to contain helpful data. “It’s a matter of explaining the customer’s explicit downside, however your product or service resolved that downside, and so take care to incorporate a quote from the consumer concerning their satisfaction.”

3. Use your Web Log to Achieve Intent on Prospects and Customers

“We use our web log to share news concerning our company, news concerning our shoppers, awards we’ve won, and different content like our videos on YouTube  that we’re pushing out,” explains Hassan Bawab, founder and CEO at Magic Logix, AN interactive digital promoting agency.

Don’t have a blog? Well, it’s easier than you’re thinking that to start out one.  “Businesses will started a free account with WordPress to launch their own web log,” says Bawab.