Connect with us

SEO

Top 10 Digital PR Mistakes

Top 10 Digital PR Mistakes

There are several aspects to consider when it comes to planning and implementing a digital PR campaign. Some of the main things to think about include what message you want to get across, how to go get the word out, where to distribute content and which market to target.

While some of this might be quite straightforward, several factors associated with digital PR can be difficult and confusing. The more intricate aspects can be professionally dealt with by digital market agencies like Mintcandy, however here are some fundamental PR mistakes to avoid at all costs.

Top 10 Digital PR Mistakes

  • Boring Content

Whether it is a press release, news story or corporate blog, boring content that sounds too much like a sales pitch will put off any potential consumers. Strong content not only has the potential to attract and retain more readers, it can also markedly improve SEO.

  • No Personality

Lots of corporate or industry jargon will immediately discourage anyone from wanting to find out more. One of the great things about digital PR is that it’s an opportunity to express and enhance your brand’s image and identity.

  • Poor Distribution

Even if you have written interesting and engaging content, it needs to be distributed in the right places. There are numerous PR companies out there who are experienced in getting content out there, while industry blogs and news sites have great potential too.

  • Little to No Communication

Once you’ve distributed content, the job isn’t over and the work doesn’t stop. Failing to follow up on correspondence or poor communication with journalists and customers is a big mistake.

  • Ignoring the Power of Networking

To get the best results from a digital PR campaign, you’ll need to build up relationships with individuals and companies that have an interest in your company or strong influence in the industry. Reach out to the people that matter and provide them with valuable and relevant insights.

  • Not Paying Attention to Social Media

In recent years, social media has been one of the top priorities for several organisations. Although this should be managed and maintained on a daily basis anyway, a digital PR campaign can hugely benefit from utilising social networks to deliver and share content.

  • No Landing Page or Pressroom

If you’ve included contact details or a link to find out more information, have a dedicated landing page or press room so journalists, bloggers or even customers can get the full story quickly and easily. If you continually upload new content to this page, your search engine ranking will improve too.

  • Inconsistent Content and Communication

As mentioned previously, digital PR is an opportunity for any company to express itself. However, if press releases say one thing and your social media site says another, you’re bound to lose some respect.

  • Attracting Negative Press

The old adage all publicity is good publicity is not necessarily true. There are numerous examples of online PR campaigns that have attracted attention for all the wrong reasons. Stick to positive news and try not to react to negative feedback.

  • No Analysis

Following on from a news story or event, it is imperative to assess how successful the PR campaign was. This can help determine what will work in the future and what should be avoided. For more information on how to improve your digital PR campaign, contact Mintcandy today.

Continue Reading

Recent Posts

Business5 days ago

The Invisible Hands: Unveiling How Food Distributors Influence the Quality of Our Foods

Ever found yourself wondering why the tomatoes in your salad taste particularly fresh or why your preferred brand of coffee...

Marketing5 days ago

Webflow CMS: A Comprehensive Guide

Webflow is a powerful tool that allows you to create and manage dynamic websites without needing to code. It’s a...

Business5 days ago

The Three Most Important Benefits You Should Offer To Your Employees

Offering your employees a range of benefits on top of regular salary increases will really help to show that you...

Business4 weeks ago

Business Tips For Protecting Your Finances During A Recession

In 2024, taking the necessary steps to protect your finances for your business is now more important than ever. The...

Green & Energy1 month ago

Air Conditioning Installation: What You Need to Know

When it comes to getting an air conditioning unit installed, can significantly improve your comfort and home environment, especially during...

Marketing1 month ago

Marketing Tips For A Gym Wear Brand

When starting a gym wear brand, there are a few things you need to do and one of them is...

General2 months ago

Social Media Marketing: What Are All The Types?

Social media marketing is a tool that is a must-have in today’s digital age. it’s very rare that businesses can...

Business2 months ago

How To Become A Property Developer

There are several reasons why an individual will want to become a property developer. One of the main reasons for...

Business2 months ago

Remote Delivery Innovations: Case Studies from Leading E-commerce Brands

People have gone through much change in the past few years when it comes to online shopping. Nowadays, when delivery...

Business3 months ago

Why are Brits turning to online-only banks?

For years, large, conventional banks held all the aces when it comes to citizens’ finances in the UK. HSBC, Lloyds...

5 Important Web Design Considerations to Make For Better SEO 5 Important Web Design Considerations to Make For Better SEO
Tech3 months ago

5 Important Web Design Considerations to Make For Better SEO

Ever since the birth of search engines, practices in optimising websites for better search rankings have changed considerably. Where it...

SEO4 months ago

The Importance of Local SEO for Small Businesses

There are many different types of businesses and all of them will require online marketing however, with a small business,...

General4 months ago

Understanding The Unsung Heroes: Cool Rooms And The Importance Of Regular Repairs

Everybody loves a breath of fresh air when entering a superstore! But have you ever wondered who’s working backstage to...

Home Improvement7 months ago

How To Add More Value To Your Home

If you have some spare cash in the bank, it is likely you would like to spend it on your...

Lifestyle7 months ago

What is a Deep Plane Facelift

Cosmetic surgery is a choice that needs a lot of research and when it comes to thinking about a facelift...

Categories

Archives

Trending