Social Media Marketing: What Are All The Types?

Social media marketing is a tool that is a must-have in today’s digital age. it’s very rare that businesses can survive without some sort of social media presence and that is because if users aren’t being introduced to you, they are more likely to learn and familiarise themselves with competitors. 

While it’s not relatively new to the game or world of marketing, it’s something that is constantly evolving and needs to be mastered in order for you to remain competitive. This article will explore the different types of social media marketing and provide fresh insights into how you can effectively utilise them for your business type.

Organic Social Media Marketing

This is essentially when you have a natural online presence through posting regularly regarding your brand. The post is considered organic when it’s not paid advertising, so it could literally be anything that you believe your audience would like, share and just appreciate.

Through creating engaging content, whether it be a friendly competition, funny posts or anything relevant, you can create a strong community and expand your social media presence naturally. A good tip is to use relevant hashtags and encourage users to share your posts. This might be harder for brands that sell things such as water damage restoration so they might benefit from more paid advertising.

Paid Social Media Advertising

This is essentially when you go through ads manager, create a campaign and pay for your ad to be shown on people’s social media. You can adjust assumptions for it to be shown pretty easily and be as broad or specific as you want.

These paid advertising campaigns are a great way to introduce yourself to new audiences and eventually target people who you think your brand resonates with. Alternatively, you can try and promote specific posts on platforms such as Instagram as more affordable and smaller-scale advertising.

Do some critical thinking and target specific demographics, interests and behaviours that resonate with your target audience to best get the most out of your paid advertisements. But also create eye-catching campaigns that not only tell people about the brand but encourage them to click.

Social Media Influencer Marketing

This is like a combination of organic and paid but now with the rule of influencers telling their audience it’s an ad, you could just count this as paid advertising. Find an influencer who resonates with the brand but also has a strong following of an audience you want to target. 

Establish good and strong relationships with influencers, as they tend to have a huge impact on sales, especially for women-based brands and products. This would be great for fashion brands; having an influencer wear your little black dress will leave the comments flooding with ‘where is it from’ and users already liking and buying into your brand without you doing much.

Social Live Streaming Marketing

While this has become more popular with the rise of TikTok, brands have taken full advantage of it, such as candy sellers, wig sellers and even fashion brands, where they are showcasing the product and taking customers along with the packaging process. Seeing it livestream is something that really appeals to viewers and encourages them to buy. Creating an urgency and having a really strong salesperson will work in your favour. 

While this is very dependent on the industry you are in, it’s definitely something worth knowing that has been effective for others.