Connect with us

Business

Social Media Marketing: Getting The Most Pop From Your Facebook Page

Love it or hate it, Facebook can be a major boon for your business when used properly. A Facebook page allows you to establish a business presence on the site, interact with customers and clients, bring in new ones, market your products and services and build trust, credibility and authority, very important elements of successful online marketing.

Simply slapping up a page and waiting for the fans and sales to roll in just won’t cut it. Here are some helpful tips for getting the most out of Facebook pages.

Assess the Situation

To get the most marketing mileage out of your Facebook page, or any strategy for that matter, you have to do a bit of assessment first to figure out exactly what you are hoping to accomplish and who you are hoping to reach. A bit of forethought will allow you to maximize success.

What are your goals specifically? Are you hoping to increase brand awareness? Do you want to build a community? Are you hoping to educate? Is the goal to stay top of mind? Do you want to increase your reach? Are you looking to drive more traffic or build new partnerships? Do you want to use your page to provide customer service?

Who is your target market? Is a Facebook page a suitable means of achieving these goals and reaching your most ideal customer?

Social Media Marketing Getting The Most Pop From Your Facebook Page

80 Percent Value/20 Percent Promotion

Yes, you are using Facebook to make more money and get more customers…everyone knows this, and it’s fine. But, this doesn’t mean that all you should do is post one update after another hawking your products and services. This will turn people off rather quickly, and you would miss out on a great opportunity to really connect with people. 80 percent of what you share should be valuable content that is of interest to your fans, and helps solves the problems they have.

Let’s takeUS Data Corporation’s Facebook page for example. This company specializes in providing lists for marketing purposes, and as such, the feed is chock full of content covering all aspects of marketing. Helpful articles, tips and what have you.

This is how to use Facebook pages effectively for your business.

Post Regularly

Social media can be highly effective for driving traffic to your site, increasing customers and all that good stuff. But, the key to using it effectively, particularly Facebook pages, is to regularly post content. An update here and there just won’t cut it. More engaged pages will automatically get a large reach. Post at least once day.

Make a Good Cover Photo

Your cover photo is the first thing a visitor to your page is going to notice, and is prime real estate as far as Facebook pages are concerned. Pick an image that really sums up what you are as a business. What message do you want to convey about your business and its offerings? The photo should allow a visitor to ascertain at a glance, what you are all about.

Facebook pages can be a real boon for your business, but they require some nurturing and attention. Always respond to comments. Share shareable content. Don’t oversell yourself.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

How to Combine Traditional and Modern Furniture With Style How to Combine Traditional and Modern Furniture With Style
Home Improvement12 hours ago

How to Combine Traditional and Modern Furniture With Style

Are you in love with both traditional and modern furniture styles? Do you feel like you can’t decide between those...

How to Organize Your Garage How to Organize Your Garage
Autos4 days ago

How to Organize Your Garage

Do you have so much stuff in your garage, your car is left out in the cold? Keep reading. Your...

Tips On Preventing Accidents In The Workplace and Keep Your Employees Safe Tips On Preventing Accidents In The Workplace and Keep Your Employees Safe
Business1 week ago

Tips On Preventing Accidents In The Workplace and Keep Your Employees Safe

Preventing accidents in the workplace is both the moral and ethical responsibility of every employer. Knowing that there’s a safety...

4 Surprising Ways SaaS Can Be A Game Changer For Small Business 4 Surprising Ways SaaS Can Be A Game Changer For Small Business
Business2 weeks ago

4 Surprising Ways SaaS Can Be A Game Changer For Small Business

The World Wide Web will never run out of tips and strategies on how to grow your business. These days,...

Understanding SaaS, PaaS, IaaS Prior to Selecting One For Your Business Understanding SaaS, PaaS, IaaS Prior to Selecting One For Your Business
Tech3 weeks ago

Understanding SaaS, PaaS, IaaS Prior to Selecting One For Your Business

Summary: Cloud Computing is rising at a faster pace, and it’s crucially important for organizations to move to the Cloud...

5 Tips to Avoid Federal Tax Penalty For Taxpayers 5 Tips to Avoid Federal Tax Penalty For Taxpayers
Finance3 weeks ago

5 Tips to Avoid Federal Tax Penalty For Taxpayers

When you are undergoing a tax issue, then it is vital to have knowledge of what are you up against...

Spy App For Android A Tool For Keeping Workplace Spy App For Android A Tool For Keeping Workplace
Tech1 month ago

Spy App For Android A Tool For Keeping Workplace

Dealing with routine matters has been a lot easier and stress-free thanks to modern technology. Want to order food, use...

How to Create A Backyard Zen Oasis How to Create A Backyard Zen Oasis
Home Improvement1 month ago

How to Create A Backyard Zen Oasis

The lifestyle of the modern era usually depletes one’s energy by the time they get home from work. Whether or...

Mistakes You Need to Avoid When Preparing Your CV Mistakes You Need to Avoid When Preparing Your CV
Education1 month ago

Mistakes You Need to Avoid When Preparing Your CV

Writing a CV can be hard. You have to somehow condense all your experience into 1 or 2 A4 pages....

Home Decor Trends For 2021: What You Can Expect Home Decor Trends For 2021: What You Can Expect
Home Improvement1 month ago

Home Decor Trends For 2021: What You Can Expect

This year, the Covid pandemic has had a huge impact on many different industries and sectors and one which has...

5 Ways to Protect Your Teeth This Christmas 5 Ways to Protect Your Teeth This Christmas
Health1 month ago

5 Ways to Protect Your Teeth This Christmas

Christmas is just around the corner and the preparations are well underway for the festive day, even if it is...

How to Create A Referral Marketing Program In 6 Easy Steps How to Create A Referral Marketing Program In 6 Easy Steps
Marketing2 months ago

How to Create A Referral Marketing Program In 6 Easy Steps

You may have heard of the benefits of a referral program. Besides helping you attract more traffic to your website,...

5 Important Web Design Considerations to Make For Better SEO 5 Important Web Design Considerations to Make For Better SEO
Tech2 months ago

5 Important Web Design Considerations to Make For Better SEO

Ever since the birth of search engines, practices in optimising websites for better search rankings have changed considerably. Where it...

4 Reasons For Your Teeth Becoming Sensitive 4 Reasons For Your Teeth Becoming Sensitive
Health2 months ago

4 Reasons For Your Teeth Becoming Sensitive

Having sensitive teeth can be a common issue for many, but it can also be a sign that you have...

How To Keep Your Business Clean & Sanitised How To Keep Your Business Clean & Sanitised
Business2 months ago

How To Keep Your Business Clean & Sanitised

If your business offers any kind of public-facing services, then you will likely be thinking a lot more about the...

Categories

Archives

Trending