Live gigs could be the perfect solution for boosting profit from your hotel business.
When the clients flock into your hotel to enjoy live music, it is your opportunity to pull them in dining rooms and bedrooms as well. Live music is especially helpful for small independent inns striving to survive, as it might attract guests that would have never found out about their existence otherwise.
However, you should beware that gigs can attract new clientele just as easily as make your old customers never come back again. So you should be especially careful when choosing live music. It is a crucial to introduce a mix of different genres – folk, blues, jazz, rock etc. – in order to appeal to different demographics.
Adding live music on special occasions like Christmas can lift up the spirit of the clientele and help differentiate the hotel among rivals. Local piano players in a restaurant may not be enough for a gig, but they will definitely contribute to your guests’ good appetite and make them want to eat out at your hotel’s restaurant again. If you can’t get a recognized performer, try organizing a themed night with live music. To draw the line, most clients would agree that quality live music adds to the atmosphere of the hotel.
There are a few things you should take care of if you want your gig to hit the right note and maximize your income. It can take quite some time for the word to get around, so book a performer well in advance and use both old media (leaflets, posters) and new (social networks public pages). People usually need some time to plan their leisure, so make sure you give them enough time to include your event into their calendar.
David Mundell, a British businessman who is actively developing the idea of using live gigs as a way of increasing revenues, is convinced that the right kind of music can increase the revenue by up to 15 percent or even more. A third of that amount is brought by people who decide to stay overnight after the gig and two thirds come from food and drink sales. Your income will only grow bigger, if your gigs become a regular event, say, every Saturday night. You will also be able to find out what kind of performance attracts the biggest crowd, therefore select the performer for your live music event more carefully.
Of course, you might not have the time to book the performer, get sound and lighting equipment, take care of marketing and creating public pages in social networks. In this case you should try contacting a local booking agent or a company specializing in organizing live gigs, if there is such company in your area.
Provided by Bmusic.info — best background music for hotels.
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