Connect with us

Business

Indian Economy Lifting Sexy Lingerie Market

Indian Economy Lifting Sexy Lingerie Market

Lingerie is known as an important part of every woman’s attire. If it is appropriately worn, it will surely make a woman look good and can even offer the “wow” factor to her figure and add confidence to her. Today, lingerie has become a woman’s necessity. Aside from being important, lingerie has silently fall into the lavishness bracket.

How Indian Economy is Divided for Lingerie Business?

In India, the sexy lingerie market is classified into economy and mass, mid-market, premium, and super premium market segment. The majority share of the Indian lingerie market belongs to the economy and mid-market segment. The super premium as well as the premium segment at growing double than the middle segment. Since the retail environment is getting more fashionable and offers an exceptional buying experience to costumers, the super premium and the premium segments will surely get support for additional growth. .

How Rapidly Lingerie Market Makes Remarkable Growth?

The sexy lingerie market of India is making a significant growth and the sellers realize that this market has a greater profit margin than the regular apparels. The sales retail price of lingerie differs from 37 INR for each piece to over 1000 INR per piece. In 2009, the lingerie industry of India was worth 79 billion INR and is anticipated to grow to more than 180 billion INR in 2014. This comprises 5.1% of the entire apparel market in India and 15.8 percent of the entire apparel market for women.

Indian Economy Lifting Sexy Lingerie Market

In the years 2006 to 2009, the lingerie market has increased to 15.8% in Compound Annual Growth Rate (CAGR). At present, the Indian lingerie market has increased at 24 percent. However, this industry is determined by high level of disintegration with nearly 2/3 of the business managed by unorganized and unbranded regional places and the remaining 1/3 by some huge branded organized players. The unbranded sector is valued at 20 billion INR. Hence, it is not an overstatement that the Indian lingerie market may turn out to be the next fashion statement in India.

The lingerie market in India has been given a free rein like never before. It went through a significant transformation over the years. The production of lingerie has also been innovated and technology has contributed to this.

The increasing number of women employees, varying fashion vogues, the improved knowledge about better brands, fits, quality, colors, styles, improving degree of media coverage and access to a huge amount of international brands has offered the lingerie industry a brand new face. Women in India have become picky and give value to lingerie.

With the swiftly spreading of malls in India, the lingerie market will get tough momentum for more growth. Due to the fame of lingerie shops in many shopping centers, the shame that a woman feels when buying or wearing lingerie is already gone. Since time is changing, the young women are also looking for something to add some spice to their closets, and one of their additions is the variety of lingerie available today.

PrivyPleasures is known to offer various lingerie and accessories at different brands. Though Privy has already housed several famous brands, they are not stopping there. According to them, they are not closing their door to offering other brands. Through it, further growth is achievable as the more brands there is available, the more chances for the Indian market to satisfy their shopping thirst. Hence, the continuous growth of Lingerie market in India.

Continue Reading

Recent Posts

Business3 weeks ago

Your Basic Guide To Creating A Unique Investment Blog

Starting your own blog is great and once you get the ball rolling, it can be a good passive income...

Business3 weeks ago

3 Low-Risk Ways To Get Your New Business Started

Once you’ve got an initial business idea and believe that it will be a success, there are some basic things...

Lifestyle4 weeks ago

Conquering the Co-free Zone: Tips for Thriving as a Remote Worker

Adjusting to an office environment can come with its downfalls in the sense that it might be a shock to...

General2 months ago

3 Ways To Take Control Of Your Finances Starting Now

If your finances have taken over and are bringing stress to your life, we understand just how overwhelming it can...

Travel4 months ago

Best Places To Visit In The North Of England

If you live in England, you will know there are many different places to visit for the weekend. There are...

General4 months ago

Green Home Improvement Ideas

In a world where environmental concerns are growing, the concept of “green” has gone beyond a trendy catchphrase and is...

Lifestyle4 months ago

How to Host an Unforgettable House-Warming!

The time has finally come. You have moved into your dream pad, and are officially adulting in your very own...

Autos4 months ago

A Guide to Parking Lot Striping

The journey to a well-striped parking lot begins with the right paint. In this brief guide, we’ll unravel the mystery...

Business7 months ago

Business Tips For Protecting Your Finances During A Recession

In 2023, taking the necessary steps to protect your finances for your business is now more important than ever. The...

Lifestyle7 months ago

Tips For Cleaning Your Trainers

If you’re into your trainers and streetwear, you’re likely to be very conscious of keeping them looking their best! So,...

Marketing8 months ago

Branding Trends For Start-Ups in 2023

Branding is incredibly important as it impacts how your business reaches and connects with its target market. If you’re branding...

Business8 months ago

Avoiding the Wrong Kind of Growth

Growth is vital for any business – some models, like tech start-ups, are built around periods of dramatic, explosive growth...

Business8 months ago

How To Become A Property Developer

There are several reasons why an individual will want to become a property developer. One of the main reasons for...

Tech11 months ago

What Is The Difference Between Cyber Attacks and Cyber Threats?

If you own a business that uses the cloud to manage workloads, you have probably heard of the terms cyberattack...

Marketing11 months ago

3 Types of Marketing Every Small Construction Business Should Do

Construction is a very saturated sector, whether you’re a large or small construction company, so marketing should be at the...

Categories

Archives

Trending