Apart from creating a brand value of your company online colors help in conveying the right emotions, grab attention and helps deliver the right hierarchy of the web page design elements. One just can’t simply put the yellow color in the banner and red in the button. There’s color psychology behind it.
Right colors in the right place in the web page design weighs on user engagement. The audience is susceptible to the colour grades on a subconscious level. A study suggests that 60% chance of acceptance or rejection depends on your choice of color grades on the website.
Factors on Which the Color Choice Depends
Your target audience is of utmost priority in business. Be it marketing strategy, product lineup or colour choice in your Web Page Design, the target audience has a lot of influence in web development services and digital marketing services.
The color combos for teens may not fare well with the elderly. The color palates that go well with elderly might not suit a baby product website. Even on teen focused websites, use of extremely bright colors can cause eye fatigue.
A company website focusing on the eco-friendly solution is likely to have a green color in it. An NGO’s website on saving water will have blue shade. A chocolate company will have a chocolate brown color and gradient of their wrapper color on the website. Select the color palates that best match with your product line.
Text and Background
Black text on white background is the standard, but a few web development service providers have been seen doing experiments with it and choosing a different color in the Titles. By doing so, the content gets punched out of the website and grab user’s attention easily.
Prime Colour and Website genre that suit them Best
Red symbolizes energy, strength and sensuality. Websites of the entertainment, sports, food, healthcare, and emergency services genre are built with this colour theme.
Yellow symbolizes the emotions of confidence, optimism, and friendliness. Websites of NGOs, spreading happiness, and motivation genre are built with this colour theme.
Blue builds trust, intelligence, and promise. Websites of banks, government, high tech, legal, Web Development Services are built with this colour theme.
Orange builds security, comfort and fun. Websites of the automotive industry, Ecommerce, technology, childcare, and food are built with this colour theme.
Green brings refreshment, harmony and symbolizes environment. Websites of medicine, tourism, sciences, and nature are built with this colour theme.
Black brings our glamour, sophistication, and efficiency. Websites of jewelry businesses, fashion and cosmetics are built using this colour theme.
Ways in which Colour Influences your Web Page Design’s Outcomes
Placement and Contrast
Contrast is a way to differentiate two different elements by the variations of the colour. Two colors on the opposite of each other in the color wheel are picked for the best results. Contrast is used in text and background, button and the rest of the text. The color range directs the user eye to the most important element on the page, which in most of the cases is a CTA button.
User Interface Patterns
- Buttons are brighter than the regular text
- Breadcrumb navigation is gray
- Social Media Icons get their parent Colors
- Color changes at hover on the clickable items
- Hyperlinked Text will be of different color
These are some of the basics that leave a big impact on the User Interface. This is a pattern that every web page design follows.
A web page setting that has worked for your competitor might not work for you. A setting that worked for you a year ago might not be useful now. That’s why we do A/B testing. It is done to test out different elements with different colours and placements on a web page and see which one’s working for best results.
Author Bio: Natasha Golinsky is dedicated to offering web page design services. With a high performing website, your business will be positioned to generate more leads. Contact for Web Development services also.
Best Places To Visit In The North Of England
If you live in England, you will know there are many different places to visit for the weekend. There are...
Green Home Improvement Ideas
In a world where environmental concerns are growing, the concept of “green” has gone beyond a trendy catchphrase and is...
How to Host an Unforgettable House-Warming!
The time has finally come. You have moved into your dream pad, and are officially adulting in your very own...
A Guide to Parking Lot Striping
The journey to a well-striped parking lot begins with the right paint. In this brief guide, we’ll unravel the mystery...
Business Tips For Protecting Your Finances During A Recession
In 2023, taking the necessary steps to protect your finances for your business is now more important than ever. The...
Tips For Cleaning Your Trainers
If you’re into your trainers and streetwear, you’re likely to be very conscious of keeping them looking their best! So,...
Branding Trends For Start-Ups in 2023
Branding is incredibly important as it impacts how your business reaches and connects with its target market. If you’re branding...
Avoiding the Wrong Kind of Growth
Growth is vital for any business – some models, like tech start-ups, are built around periods of dramatic, explosive growth...
How To Become A Property Developer
There are several reasons why an individual will want to become a property developer. One of the main reasons for...
What Is The Difference Between Cyber Attacks and Cyber Threats?
If you own a business that uses the cloud to manage workloads, you have probably heard of the terms cyberattack...
3 Types of Marketing Every Small Construction Business Should Do
Construction is a very saturated sector, whether you’re a large or small construction company, so marketing should be at the...
How Relevant Life Insurance Plans Can Future-Proof Your Business
Last year, UK inflation reached the highest level that it had been for decades. The markets became unsteady and nervous...
In a Car Accident? Here’s How to Find a Great Lawyer
If you’ve recently been in a car accident, you know that it can be an overwhelming experience. Not only do...
Considering Therapy? Here’s a Few Common Therapy Techniques Explained
If you’re considering therapy as a means to improve your mental health, you may be curious about the type of...
Top 5 Home Repairs You Should Never DIY
DIY home repairs are all the rage these days. But before you jump on the bandwagon, there are some things...
Tech9 years ago
Creating An e-Commerce Website
Tech9 years ago
Design Template Guidelines For Mobile Apps
Business4 years ago
What Is AdsSupply? A Comprehensive Review
Business8 years ago
The Key Types Of Brochure Printing Services
Law3 years ago
How Can A Divorce Lawyer Help You Get Through Divorce?
Tech6 years ago
When To Send Your Bulk Messages?
Tech3 years ago
5 Link Building Strategies You Can Apply For Local SEO
Travel11 years ago
Who Else Wants Also Nfl Hat