Social media networking became an extremely important part of business promotion. Even if at the beginning people used to create profiles on different platforms in order to socialize with others, now these became more of a business space.
This is the reason each company who wants to succeed in driving traffic and improving profit, should have a presence on more than one social media network.
One of the most important and interesting for businesses but not only, platforms is Twitter, which seems to be having more than 175 millions tweets each and every day. Therefore, it is a crucial part of online networking advertising methods, supporting businesses online in a brilliant manner.
If you are not aware of what Twitter involves, allow me to inform you that it is considered a microblogging tool, as it allows the distribution of short and disconnected messages. There are also other tools similar to this one, and I am sure you also heard about Tumblr or Friendfeed. However, Tweeter is the one that should be taken into consideration, especially if you plan to promote your start-up.
So, how exactly can global tweets generate profit for start-up?
Well, in order to get there you have to take into account some aspects:
1. Write a Mission Statement
After you created your Twitter profile, you must write a mission statement on your profile. Remember that the content should be specially created for the people your business addresses to. Whenever you want to post something, you should check if the tweet you plan to post actually fits the mission.
Sometimes people tend to post whatever they feel like at that moment, forgetting they are promoting their business, not their personal life. It would be fantastic if you were friendly with your followers, since you are trying to build a community, not a group of people who just follow. However, becoming too personal cannot bring anything good for your business.
2. Talk Smart
As stated above, you should keep it less personal, but sometimes you might not know what to tweet about, especially since the number of characters you can post is so small.
Well, what you talk about on Twitter is different from business to business. But what you must do is to think about what your audience wants to hear about and combine that with what you want to tell them. Also, focus on what benefits your products or services can bring them, and offer useful information. Don’t forget to always answer the questions and keep your followers engaged.
3. Share Photographs and Add Videos
If you want your tweets to generate profit you should, as stated above, keep your followers engaged. People need useful info, but what they love is seeing pictures and watching videos.
You can share pictures of your business and also video testimonials reviews and tutorials. This part is very important, not only because people love images more than words, but also because they remember these for a longer period.
4. Check Your Competition
You should never forget to check out your competitors on Twitter. You must be up to date with their tweets since this way you might find out what they plan to do. Knowing your competition is always mandatory.
5. Promote Your Website and Blog
After you gained a large community of followers, you should use this social media network in order to drive the traffic to your website or blog. You can do that by creating an attractive message and insert your link. If the message is interesting and makes people curious, they will definitely click on it.
6. Combine Twitter with other Social Media
Having Twitter is great for your business. However, it is not enough. This is why; you should integrate it into your overall online presence. So, get connected with Facebook, LinkedIn or Crunchbase. As stated above, all companies should be present on the main social media networks in order to succeed.
Take the Academy of Financial Trading, for example. The company has an active Twitter profile, but it can also be found on LinkedIn and CrunchBase. This way, they manage to reach a larger number of potential customers and investors, being able to increase their profit.
7. Focus on Building your Twitter Community
Even if you have a large number of followers, you should never stop trying to get more since this might bring you more profit, as well. You can also analyze who is following, and you can reach out to your target audience by using some special twitter tools. Also, remember that Twitter has performance measuring tools, as well, and these are very helpful when trying to build a strategy.
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