Marketing

Webflow CMS: A Comprehensive Guide

Webflow is a powerful tool that allows you to create and manage dynamic websites without needing to code. It’s a great CMS to consider if you are new to the world of building sites or simply wish to experiment with a new project. If you are looking for a simple guide to refer to, you’ve come to the right place.

What is Webflow?

Webflow is a content management system built on top of the visual website builder. It allows you to create, edit, manage content and images and implement code without having to write code for it all. This makes it ideal from a designer and marketing perspective if you want to have more control over the content, as you can make changes easily without interfering with anything important to the website’s functionality.

Key Features of Webflow CMS

Drag and Drop editor, which easily creates and edits content without having to use code, is a huge time savour.
Customisable templates allow you to create the perfect website that meets your design needs and brands and improves the user experience.
Dynamic content, which allows you to implement different pages, blog posts and member areas, is a great aspect that is part of any digital marketing agency in Dubai’s goals.
Track changes and revert to previous versions so you can easily experiment without having to spend countless hours figuring out how to revert it back.
Built-in SEO tools make it much simpler to add optimisations and improve your ranks on SERPs.
Webflow is also a great CMS for e-commerce sites, as it allows you to sell products seamlessly.

How To Use Webflow

If you are building your first website from scratch, this is a great CMS, but if you are wishing to migrate an existing site onto Webflow, it’s a great excuse to mess around with the design and create something more modern and enhance the user experience. Begin with the skeleton of the website by creating a template for your homepage, service, and/or product pages; this will give you a better idea of what content goes where and all you need to move forward with the structure.

Add your dynamic and SEO-optimised content, images and videos. You want to make sure that this content makes sense, is on the relevant pages and isn’t a copy of your old or existing website. You want to ensure that the content is rich and full of helpful information

When all has been said and done and you are happy with the design, structure and content aspect of your website, you can publish it ready for Google to crawl, index and users to find. This will allow you to build authority on your site and increase your rankings. It’s important to note that once published you can make edits when and where you wish, it’s important to update your content when you see it necessary, as this is a positive indication to Google you are keeping things helpful to your users but also appear more valid to a user.