Connect with us

SEO

6 Link Building Mistakes Not To Make

The SEO business is surrounded by myths, self-proclaimed gurus and plenty of misinformation. Whatever you think you understand about the link building process today may not be true tomorrow. That said, if you’re conducting your link building campaign based on old news or what used to work, you could end up doing more damage than good. Here are the most common foul-ups I’ve come across both by do-it-your-selfers and outdated SEOers.

  1. Starting your link building using anchor text for your most competitive keywords. There might be a time to use them, but certainly not at the beginning of the link building campaign. Your goal is to work towards getting those keywords to come up both by having content relevant to those keywords on your site and by using long tail keyword variations of those terms, which will be much simpler to rank for.
  2. Reacting to a ranking drop by going nuts building anchor text links for that term. Google is laughing at you. You’ll see your ranking for a term rise first in Bing. Sometimes a drop in ranking in Google occurs at the same time. Be patient. Wait another week or two to see what happens to the ranking. Fluctuations are natural. Google is just waiting for spammers to pound the keyword so they can drop the ranking further. Don’t fall for it.
  3. Publishing your site’s content on another website. Despite everything written about duplicate content since the Google Panda update, I still see people doing this. Write unique content for other sites – content that good sites will want to share and quit writing junk that is nothing but fluff surrounding your keyword. No self-respecting blogger wants it.
  4. Building links only to 1 page on the website. Every page on your website is a doorway for visitors to enter. Each one can show up in search and should do so for its own keywords, so why are you building every type of anchor text back link to the home page? It isn’t natural and the search engines know that.
  5. Building the wrong links.  Do not fall in the paid link trap. It may take a lot more work to secure a good link, but a good link from a quality site is better than a paid link which cost you money and will get devalued or land you an unnatural link warning in Google Webmaster Tools.
  6. Using the same anchor text and too much of it. If there’s anything you can do that will raise a red flag quickly, this is it. Make a list of all the different variations you can use for your keyword. That list should include synonyms, plural and singular forms and additional, descriptive words. Into the mix, throw in “click here,” “visit site” and straight up html links, varying the www and non-www versions of the page.

Have patience. It is far more rewarding to do things slowly and see steady growth than to hurt your website and have to unravel the mess, which could take even more time.
Theresa Happe works with Name Find where you’ll find more business website tips, social media advice, and marketing ideas.

Continue Reading

Recent Posts

Markets & Finance1 month ago

The Power of Market Research in Shaping Marketing Strategies

Introduction Market research companies are essential players in shaping the success of any business. In today’s highly competitive and data-driven...

man on construction job man on construction job
Business3 months ago

What to Consider Before Starting a Construction Project

If you are starting your own construction project, there are a few things that you will need to consider. It...

high rise building high rise building
Business3 months ago

The Secret Details That Make Luxury Buildings Stand Out

When it comes to property, luxury isn’t all about the size of the building. Location doesn’t even qualify a property...

yellow skip yellow skip
Home Improvement3 months ago

Essential Factors To Consider When Hiring Skip Services In Cranbourne

Have you ever started a home renovation only to realise your regular bins can’t handle the waste? Or worried about...

Business4 months ago

Boring Businesses That Won’t Be Going Out Of Fashion Anytime Soon

As the AI wave sweeps the world, more and more people are worried about the future of the industry in...

nursery nursery
Home Improvement5 months ago

Creating a Calm and Inspiring Nursery: A Guide to Nurturing Spaces

Designing a nursery that supports your baby’s growth and development is more important than simply choosing adorable bedding and furnishings....

Home Improvement5 months ago

Demystifying the Installation Process of a Rheem Hot Water System: A Complete Guide

  Have you ever thought about what magical process makes your icy cold water instantly hot? with the mere flick...

Business6 months ago

From Startup to Global Force: The Meteoric Rise of Digigiri Enterprises

In the bustling digital landscape of 2021, a new star was born: Digigiri Enterprises. Founded in December of that year,...

General6 months ago

Invigorating Your Wheels: Mastering The Art Of Car Painting Techniques

Have you ever marvelled at the glossy, vibrant colours glossing over cars as they zip past you on a sunny...

Home Improvement6 months ago

The Ultimate Guide: Preparing For Packers And Movers

Moving homes is a significant event in everyone’s life that can evoke a myriad of emotions. Excitement, optimism, sadness, and...

Science6 months ago

The Impact Of Polycarbonate On Eco-Friendly Production: An Exploration Of Sustainability In Design

Have you ever wondered about the role of modern materials in shifting our society toward more sustainable and ecological ways...

Law7 months ago

Understanding the Eligibility Criteria for Indefinite Leave to Remain

A migrant to the UK has the right to make a permanent move to the country without any immigration restrictions...

Home Improvement9 months ago

Mastering The Maintenance: Breaking Down The Basics Of Your Ducted Heating And Cooling System

Welcome, fellow home enthusiasts! Ever find yourself lost in the labyrinth of your ducted heating and cooling system? Have you...

Business9 months ago

The Invisible Hands: Unveiling How Food Distributors Influence the Quality of Our Foods

Ever found yourself wondering why the tomatoes in your salad taste particularly fresh or why your preferred brand of coffee...

Marketing9 months ago

Webflow CMS: A Comprehensive Guide

Webflow is a powerful tool that allows you to create and manage dynamic websites without needing to code. It’s a...

Categories

Archives

Trending