Anyone can be an ecommerce entrepreneur, but it takes someone special (or, someone willing to go the extra mile) to be successful at it. If you want to belong to that small group of the ecommerce elite, then you need to arm yourself with insider knowledge. Here to help are these five amazing books you should read before launching your first ecommerce site:
The Complete E-Commerce Book: Design, Build, and Maintain a Successful Web-Based Business by Janice Reynolds. Looking for a comprehensive to guide to anything and everything you need to know about ecommerce site creation? If so then look no further than this encyclopedia-style text, styled specifically for those like yourself, who want to see every detail of the job through from start to finish.
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Burnoff. Social media is undeniably important to the success of any web-based business, and you therefore need to learn how to use social media networks to your benefit if you want to make the most of your ecommerce site. This book offers practical guidance to help you do just that, no matter what the size or scope of your ecommerce site.
By Invitation Only: How We Built Gilt and Changed the Way Millions Shop by Alexis Maybank and Alexandra Wilkis Wilson. Sometimes, more than anything else, what we need is inspiration . . . especially when up against such a complex and trying endeavor as creating an ecommerce site. If a success story is all you require for some much-needed provocation, then check out this true-life account of ecommerce accomplishment, written by two of the biggest names in the business.
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handly and C. C. Chapman. If you want your ecommerce site to be successful at converting site visitors to paying customers, then it’s not enough just to have a great site design. You also need great, compelling content. This book will teach you how to create content that will help you stand out amongst your competitors, and that will inspire people to purchase from you.
Likeable Social Media: How to Delight Your Customers, Create an Irresistable Brand, and be Generally Amazing on Facebook (and Other Social Networks) by Dave Kerpen. With a focus on social media, this book aims to help you, the ecommerce entrepreneur, build a winning brand through social media networking and marketing. This is invaluable knowledge, as in today’s market, branding is everything.
As you can see, there is no shortage of great resources for learning how to make the most of your ecommerce website. Be sure to explore all of these books before you launch your site in order to hit the ground running. Good luck!
About the Author: Leena Nardo loves to take photographs and is curently using premium wordpress themes and graphics to build her first ecommerce print site.
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