The “belongingness hypothesis” (proposed by Baumeister and Leary in their landmark paper) suggests that people have a “a basic psychological need to feel closely connected to others”. That is why most of the brands use different emotional triggers to connect with their customers on an emotional level and develop strong, lucrative relationships. These days, small… Continue reading The Importance Of Branding For Success In Small Business
Tag: 5 Self-Employed Businesses
5 Self-Employed Businesses You Can Do On Your Own
Being self-employed gives you the freedom to pretty much do whatever you want, at a pace to suit you. One of the main benefits to working for yourself is that you get to decide whom you work for, and how much work you take in. This flexible approach to working is useful for people that… Continue reading 5 Self-Employed Businesses You Can Do On Your Own