With the advent of the World Wide Web, many things were changed including the some of the activities of companies and business especially in its marketing strategies. Companies nowadays do not only settle for the television, posters and flyers for the product promotion. Companies are now entering into online marketing services.
Online marketing is also popularly known as internet marketing but the former is the term commonly used nowadays. It gives companies a greater chance and potential for growth and development. This is possible because there is a huge number of buyers and sellers around the globe. Some companies use online marketing surveys to help them gather important information and feedback from their customers. The survey can monitor the website’s ranking, the traffic of viewers, and even the number of competitors. Online marketing survey can improve the overall performance of a company’s website because it can expect what outcomes could be possible for the business.
Strategic planning is a process where a company or business uses strategies, decisions, resources, approaches, business models and tools to achieve its goals and objectives. Strategic planning answers the question “what should the company to do be successful?” Strategic planning also define all issues, problems and other processes that are vital to the company’s existence.
Business and companies should give importance to strategic planning if they want to venture into online marketing services. Strategic planning is a fundamental step in any project undertaken by any corporation. It serves as the map for the company leading to the right path of decisions and choices. It is also considered as a protection against risks, mistakes, failures, losses and other unexpected factors that might negatively affect the company. Strategic planning is a framework which outlines the company’s system and tasks to do. Therefore a good and successful strategic planning can lead to good and rewarding results.
In online marketing service, strategic planning is consists of processes, decisions, procedures, and actions which can create effective policies to achieve the company’s goals and objectives. Each company needs to undergo strategic planning process to assess its competitiveness and capacity to join the market world. Strategic planning in online marketing can identify the strengths and weaknesses, competencies, advantages and disadvantages, strategies and other alternatives the company has to utilize. The success of the company online marketing is clearly defined by its strategic planning process. A company can be competitive enough to be part of the online marketing if all efforts and activities are specified in its strategic plan.
Since online marketing services are becoming popular nowadays, companies should have effective and feasible strategic plans in order to gain more loyal customers and to increase their competitiveness. It is therefore necessary for companies to have a better understanding of the relationship between online marketing services and strategic planning.