Search engine optimization has become such an integral part of the World Wide Web that it is often impossible to think that there are still people who are beginners in this field. However, this doesn’t mean that people who are new to SEO practices do not deserve to be taught and guided through the wonders of this discipline. As with anything else related to modern times, SEO is pretty complex, and it deserves to be treated almost as a science. Therefore, we will here, in some detail, go over the most basic parts of SEO and try to explain the gist of search engine optimization.
cc licensed ( BY ) flickr photo shared by Sean MacEntee
What Is SEO?
In a nutshell, search engine optimization is a number of techniques that come together as a unique practice which has a purpose to promote and improve a website of any kind, with the idea of bettering its rank in search engine results. SEO is comprised of many different aspects, from keywords, links, website compatibility, web design, to simply creating a website that can be accepted and understood by search engines. Aside from search engines, SEO is there to help Internet users as well. Proper SEO techniques will make sure that a website is ranked high in SERP’s (search engine results pages), as well as that its content is relevant and interesting to Internet users.
What Are Keywords?
The prospect of keywords is best explained though an example. For instance, if you have a website that is all about flowers, your web content will naturally use words such as rose, flower, florist, dandelion, and green rather than words such as keyboard, ashtray, or fog. Therefore, keywords are the words that are closely related to the theme of your website, as well as the words Internet users are likely to use when using their search engines to find your website. It is a good idea to use both singular and plural forms of your keywords, as well as keyword phrases, such as choosing flowers, flower arrangements, and so on.
Creating Relevant Web Content
After you have established which keywords are good for your website, the next step is to create relevant and interesting web content around these keywords. Generally, you should never use too many keywords in your web content, and the best way to establish whether you have done this is to let someone read the content you have created. If it seems natural, then you did a good job. A website is only as good as the content it features, so make sure that your web content is relevant, interesting, original, and well-optimized.
Aside from keywords and relevant content, there is a ton of other aspects of SEO you will have to think about. There are links, there are tags, there are anchor texts, on and off-page SEO, analytics, and so forth. The main thing to remember is that doing all of this yourself is probably impossible in the beginning, so you should either consider investing in professional SEO training or hire an SEO company to do all the work for you.
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This article has been written by Abhishek for a SEO Sydney company.