5 Effective Business Marketing Strategies

Business is said to be a game of monopoly which needs good investment and strategic framework in order to get the best out of it. But contrary to this popular belief, recent business strategies are becoming greatly dependent on marketing and advertisement. Marketing has emerged in the business sector primarily due to the increasing competition… Continue reading 5 Effective Business Marketing Strategies

Report indicates that brands influence consumer buying behavior

Skyline Marketing, a company that makes use of the latest research on the buying behavior of the consumer by tapping into their awareness in order to overturn the objections into the sales direction has reported the buying behavior of the consumer is influenced by brands. In the study known as ‘Momentum’, carried out by MEC,… Continue reading Report indicates that brands influence consumer buying behavior

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Wyeth Pharmaceuticals To Pay $490.9 Million For Promoting Unapproved Drug

The United States Justice Department charged Wyeth Pharmaceuticals $490.9 million for misbranding a drug. On July 30, the Justice Department informed that the company was regarded blameworthy to market an illegal drug that prevents the negative response of organ transplants. The report also revealed that Wyeth confessed the crime they have committed and granted to… Continue reading Wyeth Pharmaceuticals To Pay $490.9 Million For Promoting Unapproved Drug

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