The invention of email changed the course of communication forever. Previously, the only way to get in touch with others in different countries was to send a telegram. Telegrams took a bit of time, and were also quite expensive depending on where you were sending it to. The invention of email, however, completely spun the industry on its head. Email allowed people to remain in touch with each other regardless of the distance. All you needed was a computer on both sides, and a server that was used to send messages from one corner to another.
With the passage of time, email became the primary method of communication for people who lived afar. Email is virtually free as well as being instantaneous. Today, thanks to so many different email services, you can easily send an email to any person in the world, as long as you have their email address. As email has become more and more popular, companies and businesses have begun to use email as a main method for marketing. There are plenty of marketing firms that compile long lists of thousands of email addresses.
Whenever you visit any website, a pop-up might appear asking you to put in your email address to subscribe to a newsletter. However, many people don’t really care much about spam marketing, and often send the mail directly to their junk mail boxes. If you don’t have an accurate list of email addresses that you can target, there are many things that can go wrong. Email marketers generally spend a considerable amount of money on procuring email address lists and then sell them to customers. However, you should purchase such lists with a pinch of salt. There’s no guarantee that all of the email addresses on the list are accurate, active, or even interested in the type of product you are offering. This is why you need to invest in an email list cleaning solution. Here are just a few reasons why you should invest in an email address validation system.
Validation
You will want to know whether the email address you are targeting is actually active or not. The email cleaning solutions generally have validation APIs that can help you accurately determine whether the email addresses are actually valid or not. This will ultimately prevent you from getting blacklisted from different ISPs who will block you if you send too many emails to non-existent email addresses.
Remove Duplicates
If you have just bought a new email list, there’s just no way to check whether the email list has duplicates or not. You can’t just check each and every mail by yourself, and sift through thousands of addresses in order to find the right one. However, with an email list cleaning system, you will be able to remove duplicates and then re-download the cleaned list directly from their service. Typos in the list can be automatically fixed so that you don’t have to worry about the syntax either. It’s easy, simplistic, and best of all, quite affordable.