Not sure if you should sell your website? There could be some pretty valid reasons why you don’t need to put it up for sale, and some strong reasons why you should. In the end, what matters is that you are happy with your final decision. You don’t what to sell it and regret later, or pass up the opportunity to give it away for a tidy sum.
So, to sell or not to sell? This post will try to focus on why selling your website now will turn out to be a good decision.
Onto the reasons:
You have Received a Mega Offer
So someone has just slapped you with an offer of $1m. What do you do? Why don’t you just take the money and run away as fast as you can? It’s not completely unusual for people to offer some mad money for businesses that are worth only a fraction of the money. Okay, maybe it’s not 1 million dollars, but it is 5 times what your website is worth now, or even in a few years. How can you resist that?
Web businesses like Instagram have sold for 1 billion dollars. But even if you are not anything like Instagram, maybe the buyer sees much potential in your website. They may like the business model and the growth opportunities that come with it. And perhaps, they are better equipped to run the business at its full potential. Therefore, if you are not really excited by the potential of your site, or you’re finding its operations too tasking, then now might be the best time to sell – especially if the offer is very good.
You are Tired – and want your Freedom
You may have already grown sick of managing your website. Maybe it just doesn’t allow you enough time to be with friends and loved ones. You might find out that it is better to invest your energy, talents and resources to a worthier venture.
You could also be seeking:
- Fresh, exciting challenges
- More time with family
- Time to reflect, or take up a new course
- A different business venture with more returns
- Any other opportunity that your website is stopping you from pursuing
You are in a Risky Business
Many web businesses have this weakness of relying on one revenue model, or one traffic source. If you are only relying on Google AdSense, for instance, there’s the risk that your account could be banned any time. Or if search engines bring in the largest chunk of traffic, what will happen when you they do an algorithm update and you’re cast out?
Some markets are also volatile – think credit cards, gambling, and the like. New government legislation may be passed against such businesses and you could be driven out of business just like that. If you get a good offer for your website, why would you want to stick around?
There are Better Opportunities Elsewhere
This alone is a major reason why some people abandon their web ventures. If they smell better business opportunities elsewhere, they see no point in sticking around. Other people look for ‘safer’ investments such as stocks, bonds and real estate.
Generally, real estate can consistently bring in returns of 6%, while stocks can bring in up to 10%. The returns from a small business may be in the region of 33%. But of course, all this depends on your knowledge and level of skill in investing, or market forces. If you think you are tying up your potential by being in the web business, then just sell it and move on to the bigger opportunities.
You are in need of the Money
There are so many things that could lead you to needing the money ASAP. It could be that you’re dead broke, or a great investment opportunity has come up and you don’t want to be locked out. However, selling off the website to pay off a manageable debt may not be the wisest thing to do. In such a case, it would be better be better to pump more cash into the business and pay off the debt over several months.
Selling your website when you desperately need the money may not sound like a good plan, but that decision is inevitable when you’re left with no choice.