One Size Doesn’t Fit All: Developing Your Mobile Marketing Strategy

It’s a weekend evening and a group of friends is about to meet for dinner. The chosen restaurant is too crowded, so they quickly brainstorm an alternative. Smartphones at the ready, some nearby spots are mentioned and people begin looking online for menu info. The ones with mobile-friendly sites are given close attention, while the… Continue reading One Size Doesn’t Fit All: Developing Your Mobile Marketing Strategy