The Importance Of Branding For Success In Small Business

The “belongingness hypothesis” (proposed by Baumeister and Leary in their landmark paper) suggests that people have a “a basic psychological need to feel closely connected to others”.  That is why most of the brands use different emotional triggers to connect with their customers on an emotional level and develop strong, lucrative relationships. These days, small… Continue reading The Importance Of Branding For Success In Small Business

How To Throw An Engaging Restaurant Grand Opening

A grand opening is important for the long-term success of every restaurant. This unique business opportunity is a rare time to have fun and involve the community. A restaurant grand opening requires extensive planning and coordination to ensure a successful event. Here are four things that should be done before holding the grand opening. Offer… Continue reading How To Throw An Engaging Restaurant Grand Opening

In-house Or Outsourcing? A Short Guide

To outsource certain tasks is a great idea for small business owners to undertake. If you are a small business owner, and have not employed people with specialized skills who can perform those tasks in-house. The internet has made it possible to find additional help, and have instant communication and material sharing with people who you outsource… Continue reading In-house Or Outsourcing? A Short Guide

How To Start An Automotive Business

If automobiles are your thing, you like solving automotive mysteries and you are passionate about machines you can give a thought to being your own boss and start a small automotive repair and maintenance business. Researchers suggest that there are 160,000 automotive businesses which account for a revenue of $80 billion. With good skills and… Continue reading How To Start An Automotive Business

What Should I Include In My Restaurant Business Plan?

Getting ready to open a restaurant? Congratulations! This is a huge step, whether it’s your first or one in a long line of successful ventures. The one thing that will remain a constant, no matter how many restaurants or projects you have going, will be the need for a business plan. Your business plan is… Continue reading What Should I Include In My Restaurant Business Plan?

The Young Professional: 4 Strategies To Implement In Your Career

As a young professional, understanding the rules that govern a workplace can be tricky and mystifying. Here are just a few tips to getting your feet on the ground and starting your way to the top. Understand the Value of Etiquette Etiquette is for the most part an understanding of the appropriate behavior in a… Continue reading The Young Professional: 4 Strategies To Implement In Your Career

Managing Reference Data: What To Keep, Where To Keep It

Reference data, which is data retained for referential purposes, is one of the fastest growing data types currently available. In fact, according to SearchStorage, reference data is increasing at a compound annual growth rate of 92 percent. Reference data can include any type of valuable reference information, including surveillance information, medical records, historical documents, images of… Continue reading Managing Reference Data: What To Keep, Where To Keep It

The Whole Story On Free Web Hosting

When it comes to hosting your company’s website, you have many different options to choose from. Although some of them can cost a significant amount of money, others are cheap or even free. With businesses always on the lookout for new ways to save money, it’s no wonder that some companies are tempted by the… Continue reading The Whole Story On Free Web Hosting

Business Intelligence Solutions Blossom In Windows Cloud

Business Intelligence (BI) software converts data into valuable information. Companies of all sizes are extracting important business intelligence with the help of emerging cloud delivery models. Today’s cloud resources make it possible for smaller companies to support data analytics and data warehousing. Now with cloud outsourcing a single individual can do work previously requiring five… Continue reading Business Intelligence Solutions Blossom In Windows Cloud

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