When starting a gym wear brand, there are a few things you need to do and one of them is marketing. Digital marketing is one of the best ways to promote your brand in 2022, if not the best. In this guide, we will take you through several tips on how to market your gym wear brand in 2022.
Get A Website
There are many things you need for a brand but one of the main things is a website. The way a consumer buys a product has changed drastically in the last 10 to 15 years, especially during the covid period when shoppers were forced to shop online.
Designing a website is quite difficult if you are not exactly tech-savvy. Hire a web developer to design your website, whilst you have input on the appearance of the website. You could also buy a website and add your content if you wish however, we would advise that you hire a web developer as they can design it exactly how you like. Another thing to mention is that you need to ensure customers can buy products from your website. It is pointless owning a gym wear brand with a website where users are unable to purchase products.
Search Engine Optimisation
It is one of the most technical digital marketing methods there is but, it is also highly beneficial if done correctly. SEO is there to increase your organic visibility on the search engine results page. It is an excellent way to target terms or keywords related to your brand. Furthermore, you need to ensure you are targeting the right keywords. It is pointless attracting more traffic to your website when they are not gonna buy a product. Optimise your website with relevant keywords so you can gain relevant traffic. For example, if you sell gym wear sets then you may want to optimise for matching gym sets.
Furthermore, it is an excellent way to target audiences locally as well. It is something that smaller businesses will do when they offer a particular service in an area. Targeting local keywords means less competition so therefore, will rank much higher in less time. With a fashion brand, your terms will be national so you need to be patient with it.
Social Media
Social media is another great tool to promote your brand. Furthermore, there are different strategies that you can do with these platforms. With you being a gym wear brand, you will need to advertise on [platforms where you can post images. The reason for this is that will want to see the product to see what it looks like. The two methods that you can use are organic and paid social media.
Organic social is a free feature that you use daily with your personal social media channels. This is something you will have a lot of experience with but is slightly different to how you would personally use it. Nonetheless, it is still simple and something that we suggest you do to grow your brand.
Paid social is where you advertise your products by paying a fee. You will then choose an audience that you can reach out to, a similar audience to your brand. For example, GymShark would be good for the audience to use when picking an audience.