Do you have a Facebook Business page and want to generate more business from it?
Of course you do! But how do you do that?
Below are 5 tips on how Facebook can you your business.
Create a Brand Image
The best thing about Facebook is that it allows you to create a brand image and personality for your business. For example, imagine your are selling a product similar to the Hitachi magic wand in Australia… or imagine that you own an airport parking at the Tullamarine airport in Melbourne, Austrlia… you’re probably not the only person providing this product or service in your industry. So how do you set yourself apart? Brand personality! If a person can develop a connection with your business chances are they are more likely to buy from you. Just because they feel like they can relate and trust you more than the next guy.
Build Positive Reviews
The joys of negative reviews hey? Since Facebook has introduced ‘reviews’ this is now the best way to combat those negative reviews left by competitors. This way people can see that it is left by a real person and not just an email. For example, if you have an airport parking in the city of Melbourne, imagine if someone writes a bad review like their car got dented real bad while being parked in your parking lot… that can easily make you lose thousands of dollars per month if other potential customers see it and decide to not do business with you! It is easy to ask your existing customers to leave a quick review as most people have Facebook on their phones and are already signed in. There’s no need for them to make accounts etc. Let’s take back our example from above, check out this Oz Wand massager review, which is a product similar to the Hitachi magic wand massager, but made to be used in Australia.
Build Trust With Social Proof
Just like you and me, people in general prefer to go the tried and tested way. Once you have social proof with Facebook Likes and customer reviews, newbies will probably be more willing to try out your business. Just started a Facebook page and don’t have enough Facebook Likes? No problems! You can buy Facebook Likes to get started and look more professional straight away. Just remember that they are not real customers. Purchasing likes is just a way to increase your numbers when you first get started so you don’t look like a loner. To build a customer base on Facebook you must try a variety of marketing techniques to see what works for you!
Buying Facebook likes is a common technique used by businesses in the adult industry. For instance, if you have an e-commerce store selling the Hitachi Magic Wand, you will probably find it difficult to get authentic Facebook likes purely because not many people would share the fact that they just bought the Hitachi Magic Wand.
Therefore for these businesses, buying Facebook likes is the only way to make themselves look more established.
Market Research
The best market research comes from people who have already purchased from you. This way you know what they were looking for and what made them buy. Doing market research on people who are just not interested in your business or service will only give you unclear and vague answers. So why not try asking your customer base what they like and didn’t like? You can always run a giveaway to make it worth their while, just like the website selling the Hitachi magic wand did all year.
Build a Rapport With Existing Customer Base
They say that 80% of your income comes from 20% of your customers. So don’t write people off once they have bought from you. Now that they have purchased from you they know they can trust you. Make sure you encourage them back with sales etc., which can all be done via Facebook.
Here are just a few of my suggestions on how to make Facebook work for your business. The trick is to really give it a go and see what works and what doesn’t. So what are you waiting for?