Facebook has undertaken the strategy to enter into a business to publish mobile games and even offer a strategic helping hand to innumerable developers to reach a global platform with the help of tablet and smartphone titles in lieu of a portion of revenue share.
The shares of the global leading networking website sore to new heights after the company based on California reported surging quarterly earnings through mobile revenue. Experts are radically taking the event into consideration and pinning their high hopes on this trend as a major turning point for the organization.
According to the software engineer of Facebook, Victor Medeiros, there are innumerable software developers who have come up with many awesome and innovative mobile games. However, in most cases it is found that these small developers lack required resources to initiate a paid strategy and come to the forefront on a global platform to make a decent living and get recognition.
The software engineer also added that through this pilot project Facebook is on a mission to utilize their unique targeting and reaching capabilities. This would in turn help various games, in their program, to find valuable audience interested in the innovative game and engage them in using the gaming platform on their networking website.
Medeiros also stated that according to records, over 800 million registered users of social networking websites access mobile application designated for Facebook. To add to this, approximately 260 million users among them access various games offered through the platform of Facebook.
The company has initiated a major strategic business means to reap in profit from various sources through its billion members who use tablets and smartphones to access the networking website. They are also looking to prioritize viable and strategic ways to generate revenue from every visit by users through innumerable mobile gadgets.
Facebook gets a whopping commission through promoted posts and even mobile advertisements that come up on the portal. In addition, the company is also entitles to get an ample percentage of commission in case any registered member installs designated applications in their devices that are brought up by outside developers.
Facebook share saw a major downfall last year after an anticipated IPO, last year. Since then the company is struggling to recover its loses and emerge as a gainer touching the record of $38 mark. The markets showed favorable response yesterday and Facebook was able to hit the hallmark of $37.18 during late trading events.
Analysts are eventually offering a positive response with such recovering effect by Facebook. They have been convinced that the company would be able to utilize this platform of application that would allow users access Facebook through their smartphones and tablets.