Being a successful blogger means that you have to create captivating and original content that will be helpful to your readers.
If you’re a writer or blogger, then you know that creating blog post ideas is a common problem that you’re likely to encounter. It can be difficult to decide on the best topic to use in your next blog post especially if you have already written about similar topics. In this situation, it is advisable to look at what competing blogs are writing about in order to get a different angle on different topics; don’t copy the content but instead, use it to generate your own original ideas.
How to create new blog post ideas using Google Keyword Planner
It is also important to ensure that your content is SEO-friendly. And that’s why it is advisable to use the above method together with the Google keyword planner to figure out the best keywords and ideas to improve your blog post. Your content requires an SEO-friendly title in order to prevent your blog post from drowning among other articles and posts returned by Bing, Google and other search engines. However, it is possible to rank highly in Google search results if you use Google Keyword Planner to generate search-optimized blog titles.
Getting started
The first thing you should do is create an AdWords account. You will not need to spend your savings to use the Keyword Planner Tool. It only takes a few minutes to sign up. You can begin working on keyword research once your account is set up and ready to go.
Keyword research
This is the process where we can learn the common phrases and words that are popular among internet users who are searching for online information. For example, it will be very helpful for your SEO to know that most people Google “mixed martial arts for beginners rather than “beginner martial arts”. You might think that this is a small change but it could actually bring a huge impact to your blog’s ranking on Google search results.
You can get an in-depth understanding of the best SEO words to use for your titles. Plus, you can get fresh blog post ideas by identifying the word combinations that are often used in Googling information. This process will increase the number of eyes that see your blog post. As time goes by, you will get more traffic from search-optimized posts.
Generating new Keyword Ideas with your keyword planner
You will be given two options when you open your keyword planner; they are: “Get forecasts and search volume” and “Discover new keywords”. Choose the second option by clicking the “Discover new keywords” button.
The next step is where the fun begins. The keyword planner will allow you to enter the keywords that you think are ideal for your target audience. The keyword should have a relationship with what your business offers and you should type it in when your screen presents you with a dialogue box like the one below.
Simply type in a product, niche, industry, topic, or any other words that match with content-related keywords. The keyword planner will give you related keywords for the words you choose to type in the search box. For the example below, the keyword below is “video editing software.”
Brainstorming
I used my keyword planner to brainstorm and this came up with:
You can find inspiration using this method because it provides you with keywords you can easily choose from. You will also be able to establish how many times a certain word is searched on an average basis. This information is very important when choosing which title and topic is ideal for your blog post.
My search for Christmas décor produced numerous possible topics from the search results. I used my keyword planner to come up with a holiday editorial calendar for both outdoor and indoor Christmas décor. See it below.
You can brainstorm a dozen ideas within fifteen minutes of using this tool.
You can create good titles with this tool
You can optimize your title using the Keyword planner if you want to write about a certain topic or you have already written an article that requires a quality title. This will ensure that your post gets as much search traffic as possible.
For instance, a blogger can write about the process of knitting. This tool will tell you the types of words that people use while searching for blog posts to do with knitting if you enter phrases and word combinations related to the basics of knitting.
The example above shows that ‘learn to knit is the ideal combination of words to add to your title in order to rank higher in readers’ Google searches.
Our starting point for the topic can be ‘knitting for beginners. This topic is shallow and therefore it is unlikely to catch the eye of a reader. It can become more interesting if you add numbered prefixes and words like “why”, “what” and “how”. By doing this, you will attract more readers to click on your post. You can also generate ideas for several blog posts that are related to the topic at hand. Some proper titles can include:
- A step-by-step guide of how beginners can read knitting patterns
- Why every beginner will love these adorable knitting patterns
- 10 best knitting patterns that every beginner should know
- Which brand provides beginners with the easiest knitting patterns
Conclusion
From the blog post above, we have learned that in-depth keyword research is very important for bloggers who want epic content. This strategic approach will make your content more attractive and upgrade your ranking in organic Google searches. You can use Google keyword planner as well as other tools like PPCexpo Keyword Planner. It might take a lot of time for you to complete keyword research but it’s better than guessing the best content to improve your Google rankings. That’s only going to waste your energy and time. Try it today and you’ll love it.