Connect with us

Tech

5 Important Web Design Considerations to Make For Better SEO

5 Important Web Design Considerations to Make For Better SEO

Ever since the birth of search engines, practices in optimising websites for better search rankings have changed considerably. Where it was once relatively simple to rank higher in search engines by keyword stuffing, there have been stricter updates to algorithms to ensure only quality websites rank high on search engines.

This makes it extra important for developers to have a knowledge of what they need to consider as part of their web design, so the two can work together. Some downfalls of web developers is they tend to be engrossed with user experience and less on the benefits of SEO strategies. So, here are some SEO considerations to make when designing your website and keeping SEO in mind.

1. Responsive Website Design

The purpose of creating a responsive website is to make sure that the site can fit the size on multiple device screens. With the technology-ridden world we currently live in, this is now more important than ever. It creates a smooth user experience for the users and performs optimally regardless of the device the user is viewing it on. 

This is also beneficial for SEO as previously, you would have had to make two separate websites to be compatible for desktop and mobile. This can help to maintain your link equity as everything leads to the same link. 

2. Latest HTML5 code

HTML5 is the latest coding language for web development and design. It promotes more interactive and inspirational design for websites but is also crucial for SEO. This is because HTML5 allows better indexing of your site to show the static content. 

3. Using less is more

If you tell an SEO that you think using less content will be more effective compared to more, they would have considered it an SEO disaster. However, with more emphasis on user experience and journeys means allowing easier decisions for your consumers when they land on your website. If you’re offering too many categories and sub categories to your user, they may become overwhelmed and disengaged with the content. 

By offering less options, you can create an improved user experience for your users and increase their engagement as a result. If the search engine crawlers discover your site to be more engaging, this can be great for search rankings. 

4. Cognitive dissonance

The process of cognitive dissonance is matching expectations with their reality. If your website doesn’t match the reality of the user, they’ll happily return back to the search results to find another website that does. 

If the website doesn’t offer a positive user experience that meets their needs, they’ll be unlikely to stay on the website and instead, go somewhere else. The choice of design should be influenced by data and the experiences of the user. 

A large aspect where this comes into play within SEO is through keyword searches matching the content on the landing page. In doing so, the content is more likely to match the needs of the user and therefore they’re more likely to engage with the site. If you have a better understanding of the keywords that are driving traffic, you’ll be able to mould your content around this.

5. Reasonable surfer Patent

Internal page ranking can be influenced by reasonable surfer patents, a concept whereby page rank can grow if prominent links on your website get more clicks. If you happen to change the navigational structure of your website or move the prominent links to other areas of the site that are not as visible, there’s the chance your rankings could drop. 

Final conclusions

The points made above outline how much of an influence web design has on search engine optimisation. Best practices between SEO and the latest website design trends. By making these considerations within your website design, you can help to benefit your business and your users without overwhelming them. 

Users should be able to have a seamless experience when they interact with your website and be able to find exactly what they’re looking for. This is something that you should highlight to your design agency when you’re beginning the website creation process. 

Continue Reading
1 Comment

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Top Alteryx Competitors Top Alteryx Competitors
Tech6 days ago

Top 15 Alteryx Competitors

The world has seen a tremendous rise in startups and new incorporations in the business world. Companies have great potential...

Lifestyle3 weeks ago

Latest Wedding Trends for 2023

If you’re planning on getting married this year, chances are you’re probably overwhelmed and confused when it comes to wedding...

Lifestyle3 weeks ago

Tips To Make The Most Of Your City Break In London!

London is one of the best cities in the world, known for its quintessentially British culture, great nightlife, fantastic museums...

General4 weeks ago

The Ultimate Guide To Packing For A Trip To London

London is one of the best cities in the world, known for it’s rich history, quintessentially British culture, the best...

Tech4 weeks ago

Top 15 Web Development IDEs

The web development field has seen sustainable growth throughout the years. As technology is advancing, so is the web development...

devops devops
Tech2 months ago

12 Key DevOps Programming Languages to Still Popular in 2022

“DevOps is not a goal, but a never-ending process of continual improvement.” – Jez Humble Delivering the finest of services...

Entertainment2 months ago

Festival Fashion Style Tips For 2022

Summer is well and truly here and with that comes the festival season! From the biggest stars performing on stage...

Green & Energy2 months ago

4 Tips For Making Your Wardrobe More Sustainable

Everyone is trying to make more of an effort to make their wardrobe more sustainable, but often are unsure where...

General3 months ago

7 tips on how to organize a budget-friendly move

If you are planning a move any time soon, you might be worried about all the expenses that wait for...

Metal Roof Colors Metal Roof Colors
Home Improvement3 months ago

Metal Roof Colors: How to Select the Best Color for a New Roof

Choosing the right type of material for your roof is enough of a hassle already that the question of choosing...

Health3 months ago

Simple Ways To Feel More Confident At The Gym

If you are new to the gym, or you haven’t been in a while, sometimes you might not feel completely...

Business3 months ago

Can You Use Residential Property for Commercial Use

Having extra income, constantly flowing in can make all the difference in the current economy. Getting creative with how you...

What Do Business Consultants Do What Do Business Consultants Do
Business3 months ago

Running a Business? How to Minimize Supply Chain Issues

Supply chain issues have always been an issue for businesses but over the last few years, the effect and widespread...

Home Improvement3 months ago

How to Increase Your House Value Before Selling

Increasing home value is the first step to making your place more attractive for future buyers. Whether you are trying...

General4 months ago

Why Calorie Control Is Still The Best Way To Diet

There are a great deal of different options when it comes to dieting, every day there seems to be a...

Categories

Archives

Trending